Not sure why your crisis communications aren’t having the desired effect? You could be missing one of these vital components.
It’s hard to read the headlines without seeing a crisis or two, and, except in rare cases, they all require a response. These responses take many forms – press releases, news coverage, Twitter post, YouTube video, and blog posts to name some of the most popular. Problem is, the vast majority of organizations aren’t doing it right. Defined by Bernstein Crisis Management president Jonathan Bernstein, the three pillars found in effective communications, what we call the “3 C’s of Credibility,” hold true for any crisis management scenario.
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The BCM Blogging Team http://www.bernsteincrisismanagement.com