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Definition of a Crisis
Any situation that is threatening or could threaten to harm people or property,
seriously interrupt business, damage reputation and/or negatively impact share value.

Jonathan L. Bernstein

President

Jonathan Bernstein, Bernstein Crisis Management

Jonathan L. Bernstein, president of Bernstein Crisis Management, Inc. has more than 25 years of experience meeting clients' needs in all aspects of crisis management - crisis response, vulnerability assessment, planning, training and simulations. Prior to launching his firm in January 1994, Bernstein created and served as the first director of the Crisis Communications Group for Ruder Finn, Inc., one of the world's largest public relations agencies.



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Bernstein's crisis and issues management experience has encompassed a wide range of industries and subjects, to include accounting, architecture, associations, banking, charities, education, environment, financial services, food (retail and B2B), health care, housing, insurance, labor & employment, litigation, manufacturing, product recalls, professional services, real estate development, religious institutions, securities, security, senior housing, and white collar crime. He is self-admitted "Internet nerd," online since 1982, who has pioneered strategies and tactics for Internet-centered crisis and reputation management.

His past experience includes corporate, agency and non-profit public relations positions, preceded by five years of investigative and feature journalism -- to include a stint with investigative reporter/columnist Jack Anderson. He is a veteran of five years in U.S. Army Military Police and Military Intelligence counter-terrorism operations.

Bernstein is publisher and editor of Crisis Manager, a first-of-its-kind email newsletter written for "those who are crisis managers whether they want to be or not," currently read in 75 countries, and author of the most popular crisis management blog online. His commercially published Keeping the Wolves at Bay: Media Training has been as "an outstanding foundation for preparing individuals and organizations for effective crisis management." His newest book, Manager's Guide to Crisis Management (McGraw-Hill) was published in November 2011. Bernstein is frequently interviewed by national and international media outlets about various "crises du jour." A PR Week feature story entitled "The Crunch-Time Counselors" identified Bernstein as one of 22 "people who should be on the speed dial in a crisis" and Business Week featured his perspectives in an article entitled "Masters of Disaster."

A popular speaker at a wide variety of industry functions, Bernstein has been featured and praised for presentations and workshops at events such as the American Bar Association, Arizona Bar Association, Association of Corporate Counsel, National Summit on Campus Security, World Conference on Disaster Management, National Symposium for Healthcare Executives, Builder 100 Conference, International Facility Management Association, the National School Boards Association, and Intel Corporation's Worldwide Issue Prevention & Management Group,

A married father of five, Bernstein is a yoga practitioner, folksinger and is very active in community service. He holds a bachelor's degree in Speech Communications, magna cum laude, from the University of Maryland.


Erik Bernstein, Bernstein Crisis Management

Erik Bernstein

Social Media Manager

Erik Bernstein is a skilled writer, publicist, blogger and SEO/Social Media Program Implementer and the son of Bernstein Crisis Management President Jonathan Bernstein.

His efforts (e.g., writing blog posts and submitting articles for publication) allow our agency to enhance its online visibility while keeping intensive online reputation management programs for our clients more affordable. He also serves as book publicist for Jonathan Bernstein's "Keeping the Wolves at Bay - Media Training."

Erik started working for BCM after leaving the retail world to begin formal studies in public relations and marketing.


Copyright © 1996-Present by Jonathan Bernstein. All Rights Reserved.

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