The Bernstein Crisis Management bookstore is now a part of our main site! Full of in-depth information created by me and others whose work I consider to be a superb investment for anyone wanting to improve their crisis management skills; everything in the store is currently 30% off!
This deal’s only good until April 15th; use (case-sensitive) coupon code BCMblog1 when placing your orders!
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com
Published on 28th March 2009 by Jonathan Bernstein. Leave a Comment
Successful reputation management strategies include ways to bolster image and increase exposure during times of economic upheaval.
Drug giant Pfizer’s got the right idea, announcing Thursday they will be raising the income levels of uninsured people who qualify for discounted or free drugs by over $15,000. If a well-timed act of philanthropy helps people and in the process nets your company exposure from the big news networks, multiple articles on major pay-for-content sites, and acclaim from bloggers across the country, then everybody comes out a winner.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com
Published on 27th March 2009 by Jonathan Bernstein. Leave a Comment
In today’s digital age crisis response needs to be nearly instantaneous, especially in a tight political race. A recent article from the Tech Daily Dose explains:
“As news breaks, people go online to find more information. Savvy political advertisers take advantage of that spike in interest to get their message in front of voters and lawmakers at the exact moment of relevance”
The use of targeted advertising services, such as Google’s AdWords, to combat negative publicity is fast becoming commonplace in both the political arena and the business world. As ever greater numbers of people turn to the Internet as their main source of information, the power of ad placement and search engine optimization can only grow.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com
Published on 26th March 2009 by Jonathan Bernstein. Leave a Comment
According to an article from Property & Casualty Magazine, the numbers of companies throughout the world actively utilizing reputation management as an integral part of their crisis management strategies are steadily rising.
Conference Board’s Research Working Group made the following recommendations for companies to safeguard reputations:
- Actively involve boards of directors in reputation risk management.
- Demonstrate to leaders and management teams in business units the impact of their actions on reputation.
- Integrate reputation risk management with ERM or other risk management programs.
- Quantify the value of reputation.
The report defines reputation as “the way a company is perceived by each of its stakeholder groups” and more than 82% of respondents said their companies have increased their focus on reputation management over the past three years.
When your reputation is on the line, the way you react can have an effect that lasts long after the crisis has passed; if you aren’t already a part of that 82% you need to get on the bandwagon!
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com
Published on 25th March 2009 by Jonathan Bernstein. Leave a Comment
Recently featured in Media Bullseye magazine, my article, The Spy Who Doesn’t Love You, takes a look at the dangers of information leaks from a reputation and crisis management standpoint.
Did you know that every employee, every vendor, in fact – everyone with whom you have contact – is, potentially:
1. A corporate spy
2. A disgruntled person wanting to avenge him/herself against you and/or your organization
3. A news media “leak” source
4. All of the above
That’s always been true, so you don’t have to get too paranoid. Yet. That’s because you haven’t read the rest of this article.
Hooked? Check out the whole thing here!
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com
Published on 30th March 2009 by Jonathan Bernstein. Leave a Comment