Crisis managers have long known the benefits of saying, “I’m sorry,” but many other business circles are just now catching on. In a recent post on his blog, “Crisis Guru”, James Lukaszewski, crisis communications expert, broke down exactly how this practice is changing litigation:
Many in the legal profession remain against aggressive apologizing, claiming that it will increase lawsuits and payouts. But years of evidence is accumulating that prompt acknowledgement coupled with clear apologies and sensible offers of settlement can eliminate the litigation phase of legal interaction between victim and perpetrator, in favor of an attitude of settlement.
Although it may mean less business for trial lawyers, a sincere apology will remain a priceless crisis management tool.
The BCM Blogging Team