Social media has become an integral part of the business world, and in its short life we’ve already created many rules for how it should be used. While many of them are debatable, this one, from a Social Media Examiner article, stands true for all:
Provide value. That’s it. In social media it’s all too easy to unfollow, unfriend or unsubscribe from someone who’s not providing value. Every tweet, status update, blog post, video, or check-in should provide value to your audience.
Value means different things to different people. Your value may be in creating thought leadership blog posts. It might be in always posting links to great resources. Or it might be creating irreverent, sarcastic or even off-color commentary on what’s going on in your audience’s lives. The key is to just keep providing that value to your audience.
By providing value, people will be more apt to follow and listen to what you say. The result of this is that when it comes time to use social media for PR, marketing, or crisis management your audience will be ready and waiting.
The BCM Blogging Team