Short messages, long reach
Twitter by its nature helps facilitate mass discussion, and the evolution of hashtags means that it’s even possible to (mostly) keep these discussions organized and on-topic. My favorite part of this is that it enables professionals around the world, who might otherwise have no contact with each other, to meet and discuss ideas.
Q1: Who should be involved in developing a #crisiscomm plan?#PRSAPHL
Q1. For the planning portion, anyone at the company who might encounter a crisis can contribute something. #PRSAPHL
Q1: Isn’t too many heads in the board room an issue during the decision making process? #PRSAPHL
@PRSAPhilly @beccasprworld re: too many at the table.consider committees, other small work groups that can report into lgr effort. #PRSAPHL
While hashtags keep discussions organized, you do need a modicum of familiarity with Twitter in order to participate in or filter useful information from chats of this size.
If you have a hard time filtering out commentary posts to find actual answers, or can’t quite figure out what all these abbreviated words are supposed to be, it’s time to get better acquainted with the Web (or grab the nearest teenager, they’re great translators!).
The BCM Blogging Team