What Do You Do When The Media Goes Too Far?

Posted on: 15, Nov 18

Erik Bernstein media relations

This article, written by Bernstein Crisis Management president Jonathan Bernstein, has only grown in relevance since it was written. More often than not when we’re assisting clients with breaking crisis response there are reporters involved, and a worrying percentage of those reporters are willing to go beyond what we’d consider …

Tools You Can Use When the Media Goes Too Far

Posted on: 25, Oct 17

Erik Bernstein media relations Leave a Comment

We’ve been speaking out about what’s now been coined “fake news”, an overall lack of fact-checking, and unethical behavior from the media for many years. While many journalists strive to honestly bring news to the people, there are just as many today who have nothing in mind beyond getting as …

Air Force Academy Leader Provides Textbook Lesson in Communication

Posted on: 24, Sep 17

Erik Bernstein media relations Leave a Comment

Following a nasty incident in which racial slurs were scrawled outside some student’s doors at the U.S. Air Force Academy in Colorado, Superintendent Lt. Gen. Jay Silveria gathered every cadet in a hall so they could hear his message. What followed was a demonstration of public speaking ability that was …

The State of the Media

Posted on: 18, Apr 15

Jonathan and Erik Bernstein crisis management, crisis public relations, Erik Bernstein, Jonathan Bernstein, media crisis management, media relations, media training, public relations, reputation management Leave a Comment

Staying on top of changes in media is a must Knowing how to work and optimize contact with the  media is crucial in any type of public relations. This isn’t like riding a bike, however. You need to constantly be educating yourself on the latest changes if you want to …

Ferguson Chief’s Crisis Management Comes Late

Posted on: 26, Sep 14

Jonathan Bernstein communications, crisis communication, crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, law enforcement crisis management, media relations, media training, public relations, reputation management 3 Comments

Is this a sign of hope for resolution, or just smooth PR? The handling of Michael Brown’s death in Ferguson, Missouri has been characterized by poor communication, over-reaction, and the creation of an “us vs. them” attitude. Today, in a move that comes far too late but also sparks hope …

Crisis Management Infographic: The 3 C’s of Credibility

Posted on: 10, Mar 14

Jonathan Bernstein communications, crisis communication, crisis communications, crisis management, crisis management expert, crisis management tactics, crisis management training, crisis preparedness, Crisis Prevention, crisis public relations, crisis resources, Crisis Response, crisis training, Erik Bernstein, infographic, Jonathan Bernstein, media crisis management, media relations, PR, PR resources, public relations, reputation management 6 Comments

Not sure why your crisis communications aren’t having the desired effect? You could be missing one of these vital components. It’s hard to read the headlines without seeing a crisis or two, and, except in rare cases, they all require a response. These responses take many forms – press releases, …

Crisis Management Quotables…on Body Language

Posted on: 18, Dec 13

Erik Bernstein crisis communications, crisis management, crisis management quotables, crisis public relations, Erik Bernstein, Jonathan Bernstein, media crisis management, media relations, media training, PR, public relations, reputation management Leave a Comment

Your voice isn’t the only thing that speaks when it comes to crisis communications While the words you choose certainly do matter when it comes to crisis communication, the way you hold yourself, your facial expressions, appearance, even what color tie you choose, all make a drastic difference in how …

Lululemon’s CEO: The Nightmare Spokesperson

Posted on: 10, Nov 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, media crisis management, media relations, media training, public relations, reputation management 1 Comment

We don’t envy the crisis management team in this case Some people simply should not act as spokesperson for your organization. Unfortunately, when that person is your CEO, dissuading them from granting interviews may be difficult at best. Lululemon’s CEO Chip Wilson landed his company, which is still in recovery …

The Advantages of Multimedia Crisis Management

Posted on: 30, Oct 13

Jonathan Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, media crisis management, media relations, online crisis management, online reputation management, PR, public relations, reputation management, social media crisis management, social media reputation management Leave a Comment

Try a multimedia approach to help your crisis communications grab stakeholder’s attention Let’s be realistic – ANY communication you’re putting out these days is just a drop in the Internet Sea. How can you help ensure people, and specifically your stakeholders, receive and understand your message in a crisis situation? …

L.A.’s DWP – How NOT to Handle the Media

Posted on: 11, Oct 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, media crisis management, media relations, PR, public relations, reputation management Leave a Comment

Communicating with media is a crucial crisis management skill Once upon a time, the thing to do when you came under scrutiny was batten down the hatches and avoid discussing the matter altogether. We’ve long since moved past that school of thought, but unfortunately many organizations insist on doing things …

Crisis Management Musts: Media Trained Leadership

Posted on: 26, Sep 13

Erik Bernstein crisis communication, crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, media crisis management, media relations, media training, PR, public relations, reputation management, school crisis management, strategic reputation management Leave a Comment

If you’re not ready to be the face of your organization, don’t take the helm When you’re the face of your organization, you need to understand how to interact with the media. It doesn’t matter if you’re CEO of a corporation, captain of a football team, or, as in the …

How NOT to Deal with the Press

Posted on: 20, May 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, media relations, PR, public relations, reputation management Leave a Comment

Neglecting an important aspect of crisis management creates unnecessary risk As the leader of an organization, you should expect to be talking to the media on a regular basis. Apparently, John Tortorella, coach of the NHL’s N.Y. Rangers, missed the memo on that one, because he REALLY hates press conferences, …