Follow these 5 online reputation management tips to make your business better prepared to spot and address issues before they become crises.
5 Online Reputation Management Tips Every Business Should Know
Posted on: 04, Jan 23
Oh The Irony…YouTube’s Own Video Becomes Most Disliked Ever
Posted on: 14, Dec 18
Is this a wake-up call for YouTube about expectations and reputation? It only took one week for YouTube Rewind 2018 to become the most disliked video of all time, at the time of this writing now carrying a staggering 14 million dislikes and counting. The annual review video is a …
Can You UnGoogle Me?
Posted on: 02, Dec 18
We hope you enjoy this reprint of a recent editorial from Crisis Manager, the award-winning crisis management newsletter. When a caller asked, “Can you unGoogle me?”, I have to admit it took me a second to respond. Though I chuckled at how this particular individual phrased it, asking if we …
[Infographic] Why Lawyers Need Online Reputation Management
Posted on: 25, May 17
Online reputation and review management are critical to every industry today. More than 70% of potential customers will do a Google search before deciding whether to do business with you, and all it takes is a couple negative results for your competition getting the call instead. A large number of …
3 Ways to Secure Your Online Reputation for 2017
Posted on: 29, Jan 17
Keep that New Year’s resolution and get your online reputation in shape! As we approach the end of January I have a question…how’s that resolution to get control of your businesses’ online reputation for 2017 going? The good news is that, even if you procrastinated 30 days away (naughty you!), it’s …
Learning from Cinnabon’s Carrie Fisher Tweet
Posted on: 03, Jan 17
Don’t point outrage in your own direction with an inappropriate “tribute” share Cinnabon’s Carrie Fisher tweet is the latest in a long string of inappropriate social media shares following the death of public figures. One concerning trend is that the majority of these faux pas have come from organizations large …
3 Tips to Prevent Hashtag Hijacking
Posted on: 05, Dec 16
Reduce the risk factors for online marketing Creating your own hashtag for use on social media is a great way to connect discussions about a specific marketing campaign, product, or event. But, they’re also the perfect target for those looking to push their own agenda or simply cause you grief. “Hashtag …
Yelp Wins in Court Again: Why a Lawsuit Won’t Fix Your Reputation
Posted on: 17, Sep 16
Why suing to have negative reviews removed is a waste of money “We’ll have our lawyer contact Yelp and they’ll remove the review”. It’s a common response from organizations who have seen damage from negative online reviews. It’s also dead wrong. Yelp in particular has been at the center of a number …
A Shocking Online Reputation Management Stat Collection
Posted on: 30, Aug 16
An eye-opening collection of information Statistics have long been a leading driver of decision making because they are concrete, and they help paint a picture more clearly than talking about sentiment, feeling, and the like. If you’re on the fence in terms of investing in online reputation management, or have …
5 Easy Ways to Guard Your Online Reputation
Posted on: 08, Aug 16
Simple steps to improve your online reputation management Your reputation is your most valuable asset, yet the vast majority of companies don’t take basic precautions to protect their own until they’re knee-deep in a mess. You can’t avoid every crisis, but you can create a cushion of goodwill and positive …
Managing Your Online Reputation in 2016
Posted on: 20, Mar 16
Looking at a common cause of personal crisis Over the past several years we’ve seen a massive increase in clients seeking to resolve not major corporate reputation threats, but those to their own reputations. Although these threats come from a variety of sources, the overwhelming majority are a result of …
Detailing the Importance of Online Reputation
Posted on: 31, Dec 15
Facts and figures regarding your Internet image Establishing and maintaining a positive online reputation is essential to success no matter what your organization does. The infographic below, created by Towergate Insurance, is one of the most comprehensive we’ve ever seen, and contains a plethora of information about online reputation management: …
[Infographic] The Importance of Online Reputation
Posted on: 09, Dec 15
Stats on the power of online reputation Trying to push a case with gut feeling is rarely the most effective. Facts make the best proof, and a solid presentation like that found in this TrustYou infographic helps make it clear why more and more organizations are investing in online reputation …
Is it Time to Invest in Online Reputation Management?
Posted on: 25, Oct 15
With reputation translating into serious bucks you can’t afford to let yours slip Online reputation can make or break an organization today. Studies show Yelp rankings alone can raise revenue 5-9% for each one-star increase in rating, meaning helping to nurture and grow your reputation has a direct translation to making …
[Infographic] Top Facts about Online Reviews
Posted on: 31, Aug 15
Essential info to help you manage reputation As much as many would like to believe they can ignore them, fake them, or land five-star ratings without going the extra mile, online reviews play a role in nearly every business today. Learning about the experiences of peers and other influences is …