Crisis Management Bookstore

Welcome to our Bookstore. Since so many of you ask us for referrals to high-quality materials related to crisis management, PR, online business development and related fields, we looked for organizations with which we could affiliate to bring you information that they offer, including what we expect to be a steadily increasing number of items for which we are the primary authors or interview subjects.

If you have any trouble whatsoever with the "shopping carts" at these sites, the Webmasters there have assured me that they'll respond quickly to email. And if they don't, let us know by writing to jonathan@bernsteincrisismanagement.com or by calling Jonathan Bernstein at (626) 825-3838. We'll handle such "crises" promptly!

Crisis Management Publications
By Jonathan Bernstein

Keeping The Wolves At Bay: A Media Training Manual
by Jonathan Bernstein.

Have you ever wanted an easy-to-read, entertaining way to learn more about the mysteries of dealing with the media? A 60-page manual that can educate you, sit on your desk (or, electronically, on your computer desktop) for instant reference when a reporter calls? One that tells you EXACTLY what to do and what not to do — instructions, not theory?

That's what you'll you'll find in the newly revised and expanded Keeping the Wolves at Bay This manual covers both crisis and non-crisis media relations — but face it, when you REALLY want it is when the stuff hits the fan.

Most media trainers don't give away their "trade secrets" unless they're training you. But I know that you don't learn how to drive a car just from reading a manual. This publication is NOT a substitute for professional media training. It is a primer, a reference tool — and (hint, hint) a great professional gift for any spokesperson.

If you'd like heavily crisis-focused media relations advice right at your fingertips Keeping the Wolves at Bay: A Media Training Manual, Version 3.0 is for you. Available in print and PDF formats.

See what people are saying about Keeping the Wolves at Bay.

If you want to buy single copies, Click Here for the coil-bound print version ($49) or Click Here for the manual in PDF format ($39).

If you're interested in bulk quantities (discounted, minimum purchase 10 copies), write to me directly, jonathan@bernsteincrisismanagement.com.

Crisis Management & The Law (CD-ROM)
by Jonathan Bernstein.

On February 23, 2005, Jonathan Bernstein played talk show host and expert commentator in a one-hour teleseminar featuring internationally renowned litigation PR expert Richard Levick and one of the country's top white collar crime attorneys, Ed Novak.

This CD-ROM is a "must have" to play for the executive staff of any organization, for practice group meetings at law firms, or for the entire staff of any PR agency. It captures the full teleseminar in which we answered questions such as:

• If the attorney and PR person disagree, to whom should the CEO listen most closely?
• When do PR considerations outweigh legal considerations, and vice versa?
• What types of legal matters require close collaboration between legal and PR counsel?
• What can a PR person do when dealing with an attorney who just doesn't "get it" with regard to crisis communications?
• What can an attorney do when his client doesn't seem to understand the need for complementary PR?
• What are some "right way/wrong way" examples that illustrate the principles of effective crisis management in legal matters?

Whether attempting to prevent or respond to crises, constructive and successful interaction between attorney and public relations professional can significantly enhance results. Conversely, if they're butting heads, the results can be disastrous. Wise attorneys know that public relations considerations must be included in a CEO's deliberations, and vice versa. Not just when faced with litigation, but also when engaged in other sensitive transactions.

Click Here to order.

Disaster Prep 101
By Paul Purcell

Bernstein Crisis Management is pleased to present one of the most comprehensive and user-friendly family preparedness texts available today. "Disaster Prep 101" goes above and beyond the simplistic "72-hour kit" concept and provides simple, yet detailed educational material that will drastically improve the ability of any family to respond to all manner of disasters or emergencies. This preparedness package contains over 400 pages of well-organized, original preparedness material written in an easy-to-understand, non-panic format; 80 pages of family data forms and worksheets (many of which are also useful to the employer); and a 2-CD set containing two interactive and searchable links collections for additional educational sources; all the family data forms and worksheets in softcopy format; and a complete emergency reference library of over 450 additional books and training manuals! US$59.95. Click Here to order

The Case for Crisis Preparedness
Why Organizations MUST Keep Crises from Becoming Disasters
By Jonathan Bernstein & Phil Cogan

"How can organizational decision makers be persuaded to invest in crisis preparedness?"

That's one of the most frequent questions asked by readers of Jonathan Bernstein's email newsletter, Crisis Manager, one now answered -- in depth and definitively -- by the information in this 70-slide PowerPoint presentation. Co-authored by Phil Cogan, former deputy director of the Federal Emergency Management Agency's (FEMA) Office of Emergency Information and Public Affairs, this presentation is organized into modular sections that can be rearranged, excerpted or added to in a manner that's most appropriate for your organization. It includes detailed presenter notes.

The seven modules are:

• The Cost of Crisis
• The State of Business Preparedness
• Why Business Fails to Prepare
• Why Business Should Prepare
• Corporate Crisis of Confidence
• Why Crises Need Not Become Disasters
• How to Improve Our Crisis Resistance

Whether you're in-house staff or a consulting firm, this PPT will help you get corporate decision-makers' heads out of the sand. $150.00, the PPT will be emailed to you. Click Here to order.

Special Report: How to Prevent Crises

Want to learn about crisis prevention, or convince others in your organization that it's much smarter to be prepared than just to wait for the inevitable crises to happen? There's a new special report for sale by crisis management expert Jonathan Bernstein, president & CEO of Bernstein Crisis Management and author of Keeping the Wolves at Bay: A Media Training Manual.

"There's a lot written about crisis response, but this report was created for those who want to keep their organization OUT of trouble in the first place. People who know that their reputation, ability to continue in business and the bottom line will all benefit from some prudent crisis prevention activities," said Bernstein.

The 23-page report, in printable PDF format, sells for US$21.00. Click Here to order.

How to Conduct a Vulnerability Audit

On January 14, 2004, Jonathan Bernstein revealed some trade secrets in a live teleseminar entitled How to Conduct a Vulnerability Audit, the comprehensive technique that reveals what's REALLY going on inside your organization and how ready you are - or not - to prevent and respond to crises.

This CD-ROM is a recording of that teleseminar, which answered questions such as:

• What the heck IS a vulnerability audit?
• What are the different ways in which such an audit can be conducted?
• What are the bottom-line benefits of vulnerability audits?
• How do you conduct each type of vulnerability audit?
• Who needs to provide input to a vulnerability audit?
• What are Jonathan Bernstein's favorite tactics for getting the best results from vulnerability audits?
• What can you do with audit results when you have them?

What you learn from this CD-ROM will help ensure that your crisis planning produces reliable results.     US$95. Click Here to order.

The Nastiest Media Tricks and How to Prevent or Respond to Them

On January 28, 2004, Jonathan Bernstein interviewed and exchanged tips and war stories with two nationally renowned media trainers -- Judy Hoffman and Bob Aronson -- in a live teleseminar entitled The Nastiest Media Tricks and How to Prevent or Respond to Them. This is a recording of that event.

Guest Judy Hoffman is author of Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis and Dealing Effectively with Angry People, an audio CD workshop. Judy refined her crisis management skills during 16 years as a spokesperson for the chemical industry.

Joining Judy was Bob Aronson, author of two books -- The Simple Truth, about how to succeed in news media interviews and Simply Speaking, which offers a formula for persuasive communication and compelling presentations. His experience includes a career as a broadcast journalist and directing communications for both a state university and a Minnesota governor.

Questions answered in the presentation included:

• What are the sneakiest, nastiest, most conniving tricks reporters have pulled against organizations or individuals in crisis?
• What nasty tricks are, in fact, ethical by journalistic standards?
• What's the difference between a nasty trick and good investigative/feature reporting?
• How do you avoid becoming a victim of nasty media tricks?
• If you've become a victim of a nasty media trick, what do you do?
• Is it OK to blacklist certain media, refuse to talk to them?
• How do you deal with clearly biased media?

Anyone who has questions after hearing the program can submit them to Jonathan Bernstein, who will share them with Bob and Judy for their responses as well.     US$95. Click Here to order.

Crisis Management Publications
Recommended By Jonathan Bernstein

I have read and reviewed and/or excerpted all of the following publications in my Crisis Manager newsletter. If you want to read the review, click on the link below each book.

Blindsided: A Manager's Guide to Catastrophic Incidents In The Workplace
By Bruce T. Blythe
      Read The Review

Crisis Communications Plan Components And Models
By Jim Lukaszewski
      Read The Review And An Excerpt

The 18 Immutable Laws of Corporate Reputation
By Ronald J. Alsop
      Read The Review

Everyday Crisis Management
By Mark Friedman, M.D.
      Read The Review

Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis
By Judy Hoffman.
      Read An Excerpt

Now is Too Late
By Gerald R. Baron
      Read Introduction

Talespin
By Gerry McCusker
      Read The Review

You'd Better Have a Hose If You Want to Put Out the Fire
By Rene A. Henry
      Read The Review

Other Publications Jonathan Bernstein
Thinks You Might Find Useful

Producing Your Own Newsletter

I am frequently asked questions about how to produce a successful newsletter, and I always try to be as helpful as I can, but a few words of advice are no substitute for some education that can make the process simple. I've identified a resource on email newsletter development that you may find extremely useful. Alexandria Brown, dubbed "The E-zine Queen," appears to know what she's talking about.

Edwards Disaster Recovery Directory^tm