Bernstein Crisis Management. Crisis response, prevention, planning, and training.

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crisis management, reputation management

Definition of a Crisis
Any situation that is threatening or could threaten to harm people or property,
seriously interrupt business, damage reputation and/or negatively impact share value.

Crisis Response

NEW!

Consulting and training services delivered to you via WebCam—immediately and cost-effectively.

To learn more,
write to:
Jonathan Bernstein

Using effective strategy and tactics to avoid, or at least minimize, the negative impact of pending or breaking crises. In essence, fire-fighting. Crisis response addresses the needs not only of external stakeholders, but also of employees — because every employee is a PR representative and crisis manager for the organization, whether you want them to be or not. Activities that are a subset of crisis response include:

Key message preparation.
Preparation of draft and/or final versions of internal and external communications with all of a client's important audiences, including media (usually "behind the scenes" but on rare occasion serving as spokesperson for a client).
Creation and/or coordination of Internet-based crisis-response activities, to include blogging (more on that later).
On- or off-site oversight of client crisis response activities to the extent clients do not have specific capabilities in this area. De facto, acting as if Jonathan Bernstein or the Bernstein Crisis Management alternate consultant is the client's "senior vice president of corporate communications" in the absence of such internal capability.
Situation-specific media and presentation training.
Close coordination with legal counsel when litigation or possible litigation is involved, to ensure all tactics and messages are compatible with legal strategy.

References available on request. Call (626) 825-3838
or write to

Bernstein Crisis Management Services

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