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Definition of a Crisis
Any situation that is threatening or could threaten to harm people or property,
seriously interrupt operations, damage reputation and/or negatively impact the bottom line.

Jonathan L. Bernstein


Jonathan Bernstein, Bernstein Crisis Management

Jonathan L. Bernstein, president of Bernstein Crisis Management, Inc. has more than 30 years of experience meeting clients' needs in all aspects of crisis management - crisis response, vulnerability assessment, planning, training and simulations. Prior to launching his firm in January 1994, Bernstein created and served as the first director of the Crisis Communications Group for Ruder Finn, Inc., one of the world's largest public relations agencies.

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Bernstein's crisis and issues management experience has encompassed a wide range of industries and subjects, to include accounting, architecture, associations, banking, charities, education, environment, financial services, food (retail and B2B), health care, housing, insurance, labor & employment, litigation, manufacturing, product recalls, professional services, real estate development, religious institutions, securities, security, senior housing, and white collar crime. He is a self-admitted "Internet nerd," online since 1982, who has pioneered strategies and tactics for Internet-centered crisis and reputation management.

His past experience includes corporate, agency and non-profit public relations positions, preceded by five years of investigative and feature journalism -- to include a stint with investigative reporter/columnist Jack Anderson. He is a veteran of five years in U.S. Army Military Police and Military Intelligence counter-terrorism operations.

Bernstein is the publisher of Crisis Manager, a first-of-its-kind email newsletter written for "those who are crisis managers whether they want to be or not," currently read in 75 countries, and manages two industry leading blogs on the same subject. His commercially published Keeping the Wolves at Bay: Media Training has been described as "an outstanding foundation for preparing individuals and organizations for effective crisis management." His newest book, Manager's Guide to Crisis Management (McGraw-Hill) was published in November 2011. Bernstein is frequently interviewed by national and international media outlets about various "crises du jour." A PR Week feature story entitled "The Crunch-Time Counselors" identified Bernstein as one of 22 "people who should be on the speed dial in a crisis" and Business Week featured his perspectives in an article entitled "Masters of Disaster."

A popular speaker at a wide variety of industry functions, Bernstein has been featured and praised for presentations and workshops at events such as the American Bar Association, Arizona Bar Association, Association of Corporate Counsel, National Summit on Campus Security, World Conference on Disaster Management, National Symposium for Healthcare Executives, Builder 100 Conference, International Facility Management Association, the National School Boards Association, and Intel Corporation's Worldwide Issue Prevention & Management Group,

Bernstein is a father, yoga practitioner, Reiki practitioner, folksinger and is very active in community service. He holds a bachelor's degree in Speech Communications, magna cum laude, from the University of Maryland.

Copyright © 1996-Present by Jonathan Bernstein. All Rights Reserved.

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