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crisis management, reputation management


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Definition of a Crisis
Any situation that is threatening or could threaten to harm people or property,
seriously interrupt business, damage reputation and/or negatively impact share value.

Litigation-Related Consulting

Click to download document of BCM Services in PDF format

Attorneys are finding it increasingly useful to employ crisis/issues management public relations consultants when litigation is or may be involved with a case. Clients, too, favor a team approach that embraces important complementary disciplines.

Lawyers do battle in courts of law. Bernstein Crisis Management does battle in the court of public opinion, whether the publics are internal or external. These parallel conflicts are won more frequently when the forces work in a coordinated manner.

Bernstein Crisis Management, usually subcontracted to the legal team, participates in:
  • Evaluation and analysis of public relations liability and damages exposure that could result from the litigation in question.
  • Evaluation and analysis of public relations defenses and/or any proactive tactics that may be employed.
  • Helping to anticipate jury and jury pool reaction to witnesses, experts and demonstrative evidence, as well as the case in general.
  • Analyzing the ability of parties on either side of litigation to effectively respond to the public relations demands of the case and recommending improvements to our clients' response systems.
  • Review of draft legal documents that may end up in the public record, with an eye toward identifying verbiage that could be harmful from a public relations perspective.
  • For plaintiff's counsel, helping to intentionally generate more public attention for a legal matter.


References available on request. Call (626) 825-3838
or write to for more information.


Bernstein Crisis Management Services

Crisis Prevention  |   Crisis Response  |   Media Training  |   Crisis Simulations
Online Crisis and Issues Management  |   SEO for Reputation Management
Strategic Reputation Management Planning  |   Litigation-Related Consulting
Training, Public Speaking & Seminars
Download all BCM Services in PDF format



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