Media Training

Jonathan Bernstein is author of the popular training/reference guide, Keeping the Wolves at Bay: A Media Training Manual, which is heavily focused on crisis-related media relations. The two decades of experience he brought to that publication he also brings to media training clients nationwide.

Formal media training:

• Helps you develop and refine key messages, to see "what really works" under the stress of simulated interviews (and good media trainers make you forget it's simulated).
• Optimizes your chances of achieving balanced coverage.
• Improves skills that transfer to many other types of public speaking — e.g., community presentations, court testimony or testifying at hearings.
• Allows you to identify who's an effective spokesperson in general, and who, specifically, may be better for different types of interviews — TV, radio, print or online. And who, perhaps, should not be a spokesperson.

The company's expertise in Internet-centered communications has been extended to media training as well, using webcams to conduct pre-media interview and/or refresher media training for clients anywhere in the world where there is a good broadband connection.

References available on request. Call (626) 825-3838
or write to jonathan@bernsteincrisismanagement.com for more information.