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Definition of a Crisis
Any situation that is threatening or could threaten to harm people or property,
seriously interrupt business, damage reputation and/or negatively impact share value.

Online Crisis and Issues Management

Click to download document of BCM Services in PDF format

The Internet provides every organization with the greatest challenges, and the greatest opportunities, since the onset of electronic communication. Jonathan Bernstein and a number of his on-call consultants have extensive experience using the Internet to prevent or mitigate damage from potential or actual crises.

Internet-centered services include:
  • Creating "dark" websites ready to be launched when/if a crisis actually occurs.
  • Rapidly creating and launching incident-specific websites, to include the availability of webmaster services if desired.
  • Training organizational staff members and allies on how to blog effectively in support of an issues management situation.
  • Search Engine Optimization (SEO) for the purpose of reputation management.


References available on request. Call (626) 825-3838
or write to for more information.


Bernstein Crisis Management Services

Crisis Prevention  |   Crisis Response  |   Media Training  |   Crisis Simulations
Online Crisis and Issues Management  |   SEO for Reputation Management
Strategic Reputation Management Planning  |   Litigation-Related Consulting
Training, Public Speaking & Seminars
Download all BCM Services in PDF format


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