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Definition of a Crisis
Any situation that is threatening or could threaten to harm people or property,
seriously interrupt operations, damage reputation and/or negatively impact the bottom line.

Strategic Reputation Management Planning


NEW!

Consulting and training services delivered to you via WebCam—immediately and cost-effectively.

To learn more,
write to:
Jonathan Bernstein


Click to download document of BCM Services in PDF format


Reputation is any organization's or individual's most important asset. Bernstein Crisis Management recognizes that and can assemble a team to develop a Strategic Reputation Management Plan whose tactics are matched precisely to the plan's objectives. Elements include:

  • Establishing clear goals for Internet presence and communication.
  • Search engine optimization for existing and proposed websites or blogs.
  • Linking strategy.
  • Pay-per-click campaigns (when appropriate).
  • Creating a communications structure that can be repeated for new brands, new products and/or major new organizational developments.
  • Creating a communications structure that optimizes achievement of financial goals.
  • Tactics for crisis prevention and response.
  • Traditional media relations.
  • Methods of plan measurement.


References available on request. Call (626) 825-3838
or write to

Crisis Management Services

Crisis Prevention   |   Crisis Response   |   Training Services   |   Crisis Simulations
Online Crisis and Issues Management   |   SEO for Reputation Management
Social Media Crisis Management   |   Sports Crisis Management
Strategic Reputation Management Planning   |   Crisis Litigation Consulting
Crisis Management Training and Seminars   |   Download all BCM Services (PDF)


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