Strategic Reputation Management Planning

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Reputation is any organization's or individual's most important asset. Bernstein Crisis Management recognizes that and can assemble a team to develop a Strategic Reputation Management Plan whose tactics are matched precisely to the plan's objectives. Elements include:

• Establishing clear goals for Internet presence and communication.
• Search engine optimization for existing and proposed websites or blogs.
• Linking strategy.
• Pay-per-click campaigns (when appropriate).
• Creating a communications structure that can be repeated for new brands, new products and/or major new organizational developments.
• Creating a communications structure that optimizes achievement of financial goals.
• Tactics for crisis prevention and response.
• Traditional media relations.
• Methods of plan measurement.