Strategic Reputation Management Planning

Reputation is any organization's or individual's most important asset. Bernstein Crisis Management recognizes that and can assemble a team to develop a Strategic Reputation Management Plan whose tactics are matched precisely to the plan's objectives. Elements include:

• Establishing clear goals for Internet presence and communication.

• Search engine optimization for existing and proposed websites or blogs.

• Linking strategy.

• Pay-per-click campaigns (when appropriate).

• Creating a communications structure that can be repeated for new brands, new products and/or major new organizational developments.

• Creating a communications structure that optimizes achievement of financial goals.

• Tactics for crisis prevention and response.

• Traditional media relations.

• Methods of plan measurement.