BERNSTEIN CRISIS MANAGEMENT, INC. Crisis Response | Prevention | Planning | Training
If you have a breaking crisis NOW, call (626) 355-7278.
Definition of a Crisis Any situation that is threatening or could threaten to harm people or property, seriously interrupt business, damage reputation and/or negatively impact share value.
Strategic Reputation Management Planning
Reputation is any organization's or individual's most important asset. Bernstein Crisis Management recognizes that and can assemble a team to develop a Strategic Reputation Management Plan whose tactics are matched precisely to the plan's objectives. Elements include:
Establishing clear goals for Internet presence and communication.
Search engine optimization for existing and proposed websites or blogs.
Linking strategy.
Pay-per-click campaigns (when appropriate).
Creating a communications structure that can be repeated for new brands, new products and/or major new organizational developments.
Creating a communications structure that optimizes achievement of financial goals.
Tactics for crisis prevention and response.
Traditional media relations.
Methods of plan measurement.
References available on request. Call (626) 825-3838 or write to for more information.
