Chipotle’s Crisis Management: Road to Recovery

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Can the burrito chain finally call a wrap on its lengthy crisis? Chipotle Mexican Grill Inc’s (CMG.N) sales rose for the first time in five quarters as the burrito chain’s efforts to bring back diners after a series of food safety lapses start to pay off. The company said sales …

Chipotle slapped with $2.2b lawsuit…for what?!

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When it rains, it pours Chipotle’s made the news for legitimate issues recently, but the latest headline-grabbing happening is a bit much. Leah Caldwell, the California woman suing the company, alleges that Chipotle used an image of her snapped 10 years ago at a Denver location for nationwide in-store ads despite her explicitly denying the …

Chipotle’s Social Media Code of Conduct Ruled Illegal

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A sign of change for regulating employees’ internet use? In what could be a precedent-setting decision, the National Labor Relations Board has ruled that Chipotle may no longer have a social media code of conduct. The ruling states that the fast-service food chain must cease, “Maintaining a rule entitled ‘Social …

Chipotle Needs to Worry About Procedure Before PR

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Chipotle has brought on a new PR firm to help it navigate its way out of its foodborne illness crisis, but until it hammers out apparent issues with procedure in its locations around the country no amount of effort will lead to a recovery. When a Chipotle in Billerica, Mass. …

Chipotle and the Cost of Crisis

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A hard look at what happens when the market loses faith in your brand There’s a lot out there discussing the importance of reputation and the harm crises can do to a brand or organization. When it comes to making the call to spend a serious chunk of budget on …

Jonathan Bernstein Talks Chipotle with APM’s Marketplace

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Discussing the popular chain’s food norovirus contamination crisis Chipotle seemed to be on the verge of navigating its way out of reputation woes brought on by an outbreak of illness in recent patrons spanning seven states. That is, until 80 Boston College students fell ill with norovirus after eating at …