Below you'll find a list of all posts that have been tagged as “marketing”
Protecting your reputation is critical when marketing and advertising [Editor’s note: We’ve all seen some seriously tone-deaf marketing messages going out as everyone works to cope with the coronavirus pandemic, so we thought this reminder from PR and marketing expert Megan Licursi was quite timely.] Advertising during today’s pandemic can …
Looking at how company leadership reflects directly on your reputation Today more than ever, the line between marketing and reputation management is blurred. If you want to stand out as an expert on either side of that line you have knowledge of how reputation affects selling, and vice-versa. The inspiration …
How did this mess ever get the green light? Late last month, PepsiCo joined the ranks of organizations that went too far with edgy marketing campaigns and were forced into crisis management as a result. The company partnered with controversial rapper and producer Tyler the Creator to produce a new …
