Crisis Communications Tips for Recorded Talks

Erik Bernstein crisis management

Expert advice for hard conversations with clients, the media, and anyone in between. Tough conversations with clients are a part of doing business in any vertical, and how you handle them can make the difference between someone leaving with a great impression of your brand, ready to pass on the …

4 Useful Tips For When The Media Is Reaching Out To You

Erik Bernstein crisis communications

  Reporters and media of all kinds are inevitable sources of stress for many crisis management situations, but that doesn’t mean it’s healthier to shut them out. With the modern 24/7 news cycle and literally millions of places for information to be shared even small issues often mean contacts from …

3 Public Speaking Tips From Crisis Management Experts

Erik Bernstein crisis management

  With very few exceptions, people will tell you that speaking in public terrifies them. Even when it’s to deliver good news! Make it your job to communicate about a negative issue, and suddenly the anxiety cranks up to an 11. While there is no magic formula to remove every …

3 Expert Tips To Help You Through Your Media Interview Or Public Statement

Erik Bernstein crisis communications

  Having trained hundreds of clients for difficult speaking situations like media interviews or angry shareholder meetings we can tell you there’s one constant – people are scared of standing up in front of strangers and talking about bad news. It’s a bit surprising the first few times you see …

Smart or Risky? Starbucks Instructs Employees On Crisis Comms After Former CEO Announces Presidential Bid

Erik Bernstein crisis communications

  Like it or not, when someone’s represented your company publicly for many years that association sticks around after they retire. That’s a lesson Starbucks is learning the hard way after former CEO and chairman Howard Schultz announced that he was considering a 2020 presidential run. Anticipating questions from customers …

3 Tips on Public Speaking from the Experts

Erik Bernstein crisis management

Improving your ability to deliver the often-intimidating media interview or public statement According to Psychology Today, people are more afraid of public speaking than death. I see you nodding your heads out there, and to be honest when I first started practicing the skill I felt the same. While it’s …

So You Don’t Think You Need Crisis Training, Huh?

Erik Bernstein crisis management training 2 Comments

I haven’t learned to do anything really well without training and lots of practice.  I suspect this is true for you in your personal and professional lives. We all have areas in which we’re naturally more skilled, of course, but without mentors, teachers who have gone down the trail before …

NFL Quarterback Provides Quick Lesson in Apologies

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Humility, honesty, and a dose of good manners. It’s not often that we get to talk about positive media coverage of a star athlete, but with all of the “wrong way” examples out there it’s always refreshing to see someone who lives in the spotlight doing it right. Watch @Titans …

Tools You Can Use When the Media Goes Too Far

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We’ve been speaking out about what’s now been coined “fake news”, an overall lack of fact-checking, and unethical behavior from the media for many years. While many journalists strive to honestly bring news to the people, there are just as many today who have nothing in mind beyond getting as …

Air Force Academy Leader Provides Textbook Lesson in Communication

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Following a nasty incident in which racial slurs were scrawled outside some student’s doors at the U.S. Air Force Academy in Colorado, Superintendent Lt. Gen. Jay Silveria gathered every cadet in a hall so they could hear his message. What followed was a demonstration of public speaking ability that was …