Tesla Nails Crisis Management for Viral Car Fire Video

Posted on: 06, Dec 13

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

A demonstration of effective crisis communications Electric vehicle pioneer Tesla Motors has hit a couple of speed bumps this year. First was a dustup with the NY Times, and then one of its vehicles caught fire after a collision and video of the event quickly went viral. What do you …