Strategic communications crucially align messaging with organizational goals across PR, leadership, and crisis management for brand consistency and resilience.
Strategic Approach is Critical to Communications Success
Posted on: 11, Mar 24
Are Logical Fallacies Hurting Your Crisis Communications?
Posted on: 16, Jun 18
Stay away from bad logic if you want to avoid inviting criticism Logical fallacy is a term you hear thrown about a lot, especially if you keep track of politics. Put simply, logical fallacies are errors in reasoning. Though they come in many forms, all logical fallacies are constructed to …
Why your official spokesperson isn’t the only one who needs media training
Posted on: 26, Sep 17
Is a lack of preparedness for media interest leaving you vulnerable to crisis? So you have an official spokesperson and they’re media trained to the point that they’d get your message across no matter what the situation. That’s a valuable asset to be sure. But, are they the only one …
Four ways to lie and why they’re a crisis management risk
Posted on: 25, Sep 17
Don’t let dishonesty creep into your communications Lying is a funny thing. While it’s widely accepted that purposely stating something that isn’t true is classified as a lie and wrong to do, people convince themselves that other forms of lying aren’t so bad. As a kid I was told there are …
Air Force Academy Leader Provides Textbook Lesson in Communication
Posted on: 24, Sep 17
Following a nasty incident in which racial slurs were scrawled outside some student’s doors at the U.S. Air Force Academy in Colorado, Superintendent Lt. Gen. Jay Silveria gathered every cadet in a hall so they could hear his message. What followed was a demonstration of public speaking ability that was …
HBO’s “Confederate” – When a Press Release is the Wrong Approach
Posted on: 10, Sep 17
The announcement of HBO’s new show, “Confederate,” which takes place in an alternate timeline where Southern states successfully seceded from the union and slavery remains legal, was already bound to draw criticism. It’s pretty much the definition of a touchy topic. The way the show was announced, however, created even …
How Much Could Bad Customer Experiences Cost Your Company?
Posted on: 26, Aug 17
Failing to keep customers happy is a crisis management concern We’ve all had them – that one terrible customer experience that left us saying, “never again.” Losing even one customer can hurt, and oftentimes truly bad customer experiences impact far more than that. The headlines have been flooded with big …
Amazing Collection of Review Management Stats
Posted on: 23, Apr 17
Hard facts on why YOU should care about online reviews 68% of millennials trust online reviews most For every star a business gets in their rating, their sales revenue will increase from approximately 5-9% 22% of consumers will not purchase a product after reading just one negative review about it …
Princess Cruises’ Crisis Comms for Dirty Secret
Posted on: 12, Dec 16
How do you address allegations of illegal dumping and a $40m fine? While a “magic pipe” might sound like something Alice’s caterpillar friend would enjoy, the Princess Cruises definition was quite a bit less whimsical and altogether more disgusting. A Department of Justice investigation has revealed that Princess was, among …
3 Tips to Prevent Hashtag Hijacking
Posted on: 05, Dec 16
Reduce the risk factors for online marketing Creating your own hashtag for use on social media is a great way to connect discussions about a specific marketing campaign, product, or event. But, they’re also the perfect target for those looking to push their own agenda or simply cause you grief. “Hashtag …
The Fake News Phenomenon
Posted on: 30, Nov 16
When false ‘facts’ become headlines We use words like hoax, misinformation, and untruth, but the deceptively simple “fake news” describes one of the most common modern causes of reputation issues so very well. Media outlets today are in a frenzy of competition, each battling to publish stories that will get generate …
Crisis Management Quotables…on Getting Your Pants On
Posted on: 22, Sep 16
Don’t get caught with your pants down when it comes to harmful misinformation The Right Honorable Sir Winston Churchill knows a thing or two about crisis management, having been a driving force in UK politics through the first and second World Wars. His career requires little recap, so let’s move directly …
Ruckus in Rio as Olympic Games Draw Near
Posted on: 27, Jul 16
Reputation issues could plague the city long after the Games are gone The opening ceremonies for the Rio Olympic Games are less than a week away, and yet the very same issues we discussed in December 2015 (and then some!) continue to plague the event. Teams from several countries arriving …
Crisis Management: Reducing Severity and Impact of Recalls
Posted on: 09, Jul 16
Catching product issues before they create big problems is key to reducing the reputation impact of recalls There has been a serious increase in recalls over the past several years. In large part this is due to greater awareness – consumers are VERY aware of how to let companies and their peers …
Are You Dropping the Ball When it Comes to Crisis Management?
Posted on: 30, Jun 16
Shocking number of orgs have PR departments but are utterly unprepared to face a crisis Awareness of the need for crisis management is on the rise, but once in a while we see a stat that makes us realize just how far we have to go. In a recent Nasdaq/PR …