Sharing this month's
most popular content and crisis management insights you won't want to
miss out on.
Volume XXI | February 14, 2020
Just a Thought...
"Every person who prepares is one less person who
panics in a crisis."
— Mike Adamson, British Red Cross
From the Editor
Quick Tips On Coronavirus Crisis Management
We've had a number
of asks from friends, colleagues, and of course clients regarding how
coronavirus might impact their business. Many of them have the same
types of questions, which led us to put together this quick coronavirus
crisis management Q&A:
you telling clients who have employees in China or elsewhere who may
have been exposed to the virus?
Unfortunately we have several clients in exactly this
situation. We have advised them to follow the specific guidelines
offered by WHO, CDC, the US State Department and other local health
authorities. That way even if people fall ill, company spokespersons
can say they have met or exceeded any requirement for prevention and
Most importantly, we have advised clients to communicate
with compassion for all those impacted and to do what they can to
soften the blow of any necessary restrictions.
How does a company tell an employee they may need to be
in quarantine, possibly for 14 days or more?
While nobody wants to command someone to be quarantined,
a company doesn’t actually tell an employee what to do in that
situation. That direction would come from a health authority and hence
the onus would be on that authority, not on the company.
What else should we be doing on a day-to-day basis to
reduce risk from coronavirus?
The best thing you
can be doing right now is staying on top of the latest news and things
like travel recommendations. If a trip can be postponed, it might be a
good idea. Business needs to continue, but in the end it’s good crisis
prevention to protect your most important assets, which of course
includes valued employees and staff.
The Latest from Bernstein Crisis Management
Committee: A Completely Preventable Crisis
Committees can be
very useful for hearing different points of view, working out details
of plans, and building consensus. Committees can also be the
inadvertent cause of completely preventable crises and/or multiply the
damage from unpreventable crises.
How do you walk the
line? Let crisis pro Jonathan Bernstein share some advice. [Read
5 Tips For
Being A Better Crisis Consultant
We know many of our
readers are interesting in learning more about the field, and what
better way than through tips from a crisis consultant with 35+ years of
Try this list of Do's and Don'ts that highlights some of the most
common, and sometimes difficult, situations you might encounter if you
decide crisis consulting is the right job for you. [Read
Want to Learn More About Crisis Management Services?
Our Experts Are Ready To Help
We offer a free no-obligation consultation to anyone who
would like to discuss their needs or learn more about how BCM's four
phases of crisis management - planning, training, simulation and
response - can better protect their organization in a world where the
outrage machine makes headlines every day.
Chairman & Founder
Management is a specialized firm dedicated, since January 1994, to
providing rapid, highly effective strategies for preventing and
managing crisis situations that harm people, property, business
continuity, reputation and the financial bottom line. We guide our
clients through every step of the crisis management process, from
preparation to response, and are available 24/7 for assistance. Our
more than 30 years of experience assisting clients worldwide makes us
an absolute authority on preventing and responding to crisis
Unlike most public
relations firms that only offer crisis management as a side practice,
By exclusively focusing on the full spectrum of services
needed to prevent and/or mitigate crisis situations, we set ourselves
apart from the competition. Company founder Jonathan Bernstein started
the first international email
newsletter on the topic of crisis management, which now
reaches readers in 75 countries, and his article, “The 10
Steps of Crisis Communications” has received some
400,000 mentions online and has been reprinted in more than 20
languages. Our experts are also regular sources for popular media
outlets such as The Wall Street Journal, Forbes, Entrepreneur, CNN, BBC
and CGTN, and have been published in hundreds
To meet the Bernstein Crisis Management team, click
(aka the small print)
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