As we continue to adapt to COVID conditions and new orders, what's most important to communicate to key audiences?
Sharing this month's most popular content and crisis management insights.
Volume XXII | November 8, 2021
Just A Thought...
"Repetition makes reputation and reputation makes customers."
— Elizabeth Arden
From The Editor
Keep On Keepin' On Again
We've written several times about the challenges of sustaining operations under changing COVID restrictions, and, as we reach what appears to be another turning point in this ongoing crisis, changing circumstances and executive orders are once again impacting organizations across the country. Further, stress levels continue to seriously influence productivity, not to mention leaving patience strained, all of which leads to an increased threat of reputation troubles popping up seemingly out of nowhere
Forward-looking clients have already begun preparations to communicate what these new changes mean to their workforce and their operations, but that doesn't mean it's too late for everyone else to start! Most of these messages will include key elements like empathy, clear asks from your audience, and a way for them to get in touch with questions or concerns. In addition to those, though, smart brands will bring one additional key piece of reassurance — that things are hard, but we're making it.
A core tenet of crisis communications is to continue repeating key facts you'd like people to remember, and over the past two years there may be no more important message to pass along than, "we're here for you, we're staying safe, and we're going to pull through together". Find reasons to put it out there, and make sure you walk your talk afterwards when folks do reach out for clarification, comment or support.
How Much Damage Do You Want To Incur From A Major Business Interruption?
Examples straight from recent headlines demonstrate how important crisis preparedness and planning truly are to survival. [Read More]
Are You Protecting Your Reputation With A Plan? Neglecting Reputation Can Be Costly.
If corporate executives attribute 63% of a brand's market value to its reputation, can you really afford to neglect yours? [Read More]
Want to Learn More About Crisis Management Services? Our Experts Are Ready To Help
We offer a free no-obligation consultation to anyone who would like to discuss their needs or learn more about how BCM's four phases of crisis management - planning, training, simulation and response - can better protect their organization in a world where the outrage machine makes headlines every day.
Bernstein Crisis Management is a specialized firm dedicated, since January 1994, to providing rapid, highly effective strategies for preventing and managing crisis situations that harm people, property, business continuity, reputation and the financial bottom line. We guide our clients through every step of the crisis management process, from preparation to response, and are available 24/7 for assistance. Our more than 30 years of experience assisting clients worldwide makes us an absolute authority on preventing and responding to crisis situations.
Unlike most public relations firms that only offer crisis management as a side practice, we’re specialists.
By exclusively focusing on the full spectrum of services needed to prevent and/or mitigate crisis situations, we set ourselves apart from the competition. Company founder Jonathan Bernstein started the first international email newsletter on the topic of crisis management, which now reaches readers in 75 countries, and his article, “The 10 Steps of Crisis Communications” has received some 400,000 mentions online and has been reprinted in more than 20 languages. Our experts are also regular sources for popular media outlets such as The Wall Street Journal, Forbes, Entrepreneur, CNN, BBC and CGTN, and have been published in hundreds of articles.
To meet the Bernstein Crisis Management team, click here.
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