The Internet Newsletter about Crisis Management
 Editor: Erik Bernstein
 Publisher: Jonathan Bernstein

"For Those Who Are Crisis Managers,
Whether They Want to be or Not"

2011 Jonathan Bernstein


Volume XII, Number 9

October 17, 2011  



You can't control a crisis.
All you can control is your response to it.


                           Bruce Bonafede  




In the last issue of Crisis Manager, our publisher gave you a brief overview of the changes to the newsletter's format. We've been puzzling over the best way to bring the newsletter to life, and video seemed like one logical answer, but how do we make it interactive? 


VYou, a new social media site based around what they call "conversational video," gives users the opportunity to submit questions to an expert, to which the expert -- in this case, Jonathan Bernstein -- replies. We invite you, Crisis Manager readers, to be among the first with whom we interact this way, so please visit Jonathan's page there. Ask him ANYTHING...no, wait, better make that "Ask him anything about crisis management." Or else my job could be at risk. Suggested topics include current breaking crises, best practices, or any subject covered on our blogs.

And, as per our new format, below you'll find a summary of the best of our recent blog posts.

As always, if you like what you see, please share it with others by using the "Forward Email" link at the bottom of the ezine and tell them to subscribe!  IMPORTANT NOTE: If you just "Forward" using your own email program's "Forward" function and your recipient thinks they're being spammed, they can click on the Opt Out link and opt YOU off the list. So use the "Forward Email" link, please. 




Thank you, and read on!


          - Erik



By Erik Bernstein

The fact that most organizations pay little heed to crisis management until they're up to their necks in trouble means that we've never got a shortage of material for both the Bernstein Crisis Management blog and our Crisis Management blog over at Carter McNamara's Free Management Library. Here's some of the latest posts:

Sharing information with both affected parties and the public is crucial in a crisis. Shut down rumors and increase safety with an effective First Response.
Erik Bernstein
Erik Bernstein

It's always a struggle to convince the C-Suite to spring for media training, but it's more important than ever to Train the Right People. Check this one out, there may be more "right people" than you think!

Crisis Management can be simple. No, really! Just the Basics will see you through, if you put the work in.

Could you take down an offensive Twitter post from the company feed at 2 a.m. on a weekend? Would you even know there was a problem? If you answered no to either of these, your Lack of Preparation is putting you at risk.

Social Media Crises on the Rise takes a look at some telling figures that warn of the increasing danger of problems that originate on or spread via social media. Still not prepared to handle one of your own? 

Toyota's 2010 recall was a devastating crisis; see how Toyota's Social Crisis Management helped pull its reputation out of the gutter.

You've got to be careful when your image is on the line. Rebuilding Reputation is a difficult process, but with precise handling you can get back to business as usual.

Social media has proven to be a powerful tool in nearly every recent disaster, be it natural or man-made. In Social Disaster Management, we discuss the role that your business' social media should seek to play in the midst of a major disaster.

As anyone who watched coverage of Bank of America's recent debit card fee announcement knows, BofA Skips Crisis Management 101. Read on to see what went wrong, and why.

Three-Act Crises are the most common type. In this post, we take a look at how knowing the stages of crisis can help you be better prepared.

Natural disasters often eliminate things we take for granted, power and phone lines, for example. That's why it's important for community organizations like schools and hospitals to be in position to help out with Disaster Management.

When there's news about your organization, you want to be the one providing information to the media. Think hard, act confidently, and Own It.

If you remember nothing else from media training, remember this: Don't Piss off the Press. Treated right they can be a crisis management tool and ally; treat them wrong, though, and they'll make your crisis worse.

A guest article from crisis management expert Rick Amme, Lightning Speed - Your Reputation Life Saver, shares some shocking stats on the speed of communication, along with tips to keep you afloat.

In Nikon Averts Facebook Crisis, we explain how the camera maker first sparked, and later neutralized, a quickly growing social media crisis.

Erik Bernstein is a freelance writer, BCM SEO associate, and editor of Crisis Manager.

(aka blatant self-promotion) 


Keeping the Wolves at Bay: Media Training


What has 80+ pages of hard-hitting, entertaining and easy-to-read guidance on how to deal with both traditional and online media during times of crisis?  The answer is
Keeping the Wolves at Bay - Media Training.Book Cover JPG

The, four-color, perfect-bound, 8x10 manual is currently available both in hardcopy ($25) and PDF form ($10). Volume discounts are available; write to Jonathan Bernstein for that information.  

Here's a couple of teaser reviews for you:


Jonathan Bernstein's Keeping the Wolves at Bay is an eminently practical guidance for anyone - business leader, celebrity, politician - who must willingly or unwillingly face the glare of media attention. It appears
at a moment in time when the social media and other digital communications have upped the ante exponentially.
Bernstein's practicum on media relations takes on renewed urgency as news, gossip, and opinion now drive
public perception virally and at the speed of light.

Richard Levick, Esq.
President & CEO
Levick Strategic Communications, LLC

Even if you think you'll never, ever be interviewed by the media, buy this book and read it cover to cover. It isn't a substitute for media training. But it will give you the tools and confidence to go head to head -- and possibly even defang -- rabid reporters, blood-thirsty bloggers and social networking buffoons who are out to besmirch your good name.

Joan Stewart, The Publicity Hound 


The book and other products can be found at the

Crisis Manager Bookstore  

Want To Blog And Tweet About
Your Organization But Don't Have Time? 

Missing out on all the promotional and SEO advantages of doing so? Hire someone to be your voice...like Erik Bernstein, editor of Crisis Manager.


More info:erik@bernsteincrisismanagement.com.



GUEST AUTHORS are very welcome to submit material for "Crisis Manager." There is no fee paid, but most guest authors have reported receiving business inquiries as a result of appearing in this publication. Case histories, experience-based lessons, commentary on current news events and editorial opinion are all eligible for consideration. Submission is not a guarantee of acceptance.


JB NewErik Bernstein

Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.

Write to Jonathan at: jonathan@bernsteincrisismanagement.com.

Erik Bernstein is editor of Crisis Manager and is also a writer, publicist and SEO associate for Bernstein Crisis Management, Inc.

Write to Erik at: erik@bernsteincrisismanagement.com.



All information contained herein is obtained by Jonathan Bernstein from sources believed by Jonathan Bernstein to be accurate and reliable.

Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.

Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.

Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages.

A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.

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