JUST A THOUGHT
It's always nice to clean your own house before someone else does it for you.
FROM THE EDITOR
Ahh Halloween! Treats, costumes, and possibly a few tricks thrown in there as well. While holidays are a fun time, they also bring to light major concerns for community leaders and business owners that we can all learn from.
For clubs and bars - Halloween is a party holiday. Are you prepared to handle near capacity crowds safely and efficiently, including potentially disgruntled revelers? This means being in touch with your local police and fire departments beforehand, mapping out crisis plans, and having all employees ready to execute them.
City officials - You're not only going to have the 21+ crowd headed downtown, but thousands of small children walking the residential streets, in the dark, in costumes that often interfere with vision or movement. Oh, and the vast majority aren't going to be crossing streets at the corner, they'll be going back and forth willy-nilly as the candy calls. How are you going to keep them safe?
Costume and candy makers - It wasn't long ago that the tradition of Trick-or-Treating was rocked by some twisted individuals putting things like razors into treats. Are you prepared to demonstrate that it would be impossible for such a thing to get through your factory, or would there be doubt? As for costumes, well, all it takes is someone tripping over a toga or cape to spark a lawsuit that could damage your reputation and put a dent in future sales.
Whatever business you're in, with a close look you'll find areas that need special shoring up during holidays. Tabletop crisis simulations are one of the best way to find them while taking few resources and little time. If you haven't run one recently, today might be a good day. Don't let the trick be on you!
As per our new format, below you'll find a summary of the best of our recent blog posts.
And as always, if you like what you see, please share it with others by using the "Forward Email" link at the bottom of the ezine and tell them to subscribe! IMPORTANT NOTE: If you just "Forward" using your own email program's "Forward" function and your recipient thinks they're being spammed, they can click on the Opt Out link and opt YOU off the list. So use the "Forward Email" link, please.
Thank you, and read on!
By Erik Bernstein
|We've got plenty more new posts for you at both the Bernstein Crisis Management blog and our Crisis Management blog over at Carter McNamara's Free Management Library. The constant stream of web- and social media-based crises are providing much of our fodder, as organizations continue to ignore warning signs and neglect the basics of planning and preparation.|
Here's some of the latest:
In case you hadn't heard, we're on VYou! This post takes a look at the new social media service, as well as featuring one of the first Q&A's with BCM president Jonathan Bernstein.
When a hot tempered exec hits "Reply All," you can be sure there's a crisis brewing! Read all about how one C-suiter pissed off the wrong mommy blogger in He Wrote WHAT?
The movie "Margin Call" follows a fictitious business through 24 hours of extremely unscrupulous crisis management. While not exactly reality, it opens up avenues for discussion of Crisis Management in the Real World
Social media has proven to be a powerful tool in nearly every recent disaster, be it natural or man-made. In Social Disaster Management, we discuss the role that your business' social media should seek to play in the midst of a major disaster.
While it provides many, many opportunities to connect and communicate, it also has many pitfalls. That's why it's important to Watch Your Step with Social Media.
The public and media expect, and demand, near-instant answers when trouble rears its head, and will usually listen to whoever provides them, correct or not. In order to make sure you keep control of your own story, it's critical to Prepare with Dark Sites.
"Thanks to the Internet - social media, web sites, email - an organization can now suffer as much damage in one hour as used to occur in a week" - BCM President Jonathan Bernstein, on why you need Real Crisis Management.
Everyone makes mistakes. It's the act of Taking Responsibility that allows you to clean up and ensure the problem doesn't happen again.
In a guest article, PR vet Jerry Brown explains why the best way to get important messages across is to Simplify and Repeat.
Erik Bernstein is a freelance writer, BCM SEO associate, and editor of Crisis Manager.
|APROPOS OF NOTHING|
"Manager's Guide to Crisis Management"
Whether you're a seasoned manager, aspiring up-and-comer, or student of crisis management, Jonathan Bernstein's new book, "Manager's Guide to Crisis Management," (McGraw-Hill, 2011) will put you in control of any situation. Recently featured in a Forbes article, Amazon.com's initial stock ran out quickly, but more copies are on the way!
Got crisis management questions? We've got answers!
We cordially invite you, the Crisis Manager readers, to "Ask the Crisis Manager" on VYou. You send a question, and Jonathan Bernstein comes back with a unique video response for all to see.
We've had some great questions so far, and will keep doing our best to answer all submissions, so keep 'em coming!
(aka blatant self-promotion)
Keeping the Wolves at Bay: Media Training
What has 80+ pages of hard-hitting, entertaining and easy-to-read guidance on how to deal with both traditional and online media during times of crisis? The answer is
Keeping the Wolves at Bay - Media Training.
The, four-color, perfect-bound, 8x10 manual is currently available both in hardcopy ($25) and PDF form ($10). Volume discounts are available; write to Jonathan Bernstein for that information.
Here's a couple of teaser reviews for you:
Jonathan Bernstein's Keeping the Wolves at Bay is an eminently practical guidance for anyone - business leader, celebrity, politician - who must willingly or unwillingly face the glare of media attention. It appears
at a moment in time when the social media and other digital communications have upped the ante exponentially.
Bernstein's practicum on media relations takes on renewed urgency as news, gossip, and opinion now drive
public perception virally and at the speed of light.
Richard Levick, Esq.
President & CEO
Levick Strategic Communications, LLC
Even if you think you'll never, ever be interviewed by the media, buy this book and read it cover to cover. It isn't a substitute for media training. But it will give you the tools and confidence to go head to head -- and possibly even defang -- rabid reporters, blood-thirsty bloggers and social networking buffoons who are out to besmirch your good name.
Joan Stewart, The Publicity Hound
The book and other products can be found at the
Crisis Manager Bookstore
Want To Blog And Tweet About
Your Organization But Don't Have Time?
Missing out on all the promotional and SEO advantages of doing so? Hire someone to be your voice...like Erik Bernstein, editor of Crisis Manager.
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ABOUT THE PUBLISHER AND EDITOR
Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.
Write to Jonathan at: email@example.com
Erik Bernstein is editor of Crisis Manager and is also a writer, publicist and SEO associate for Bernstein Crisis Management, Inc.
Write to Erik at: firstname.lastname@example.org
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