The Internet Newsletter about Crisis Management  Editor: Erik Bernstein  Publisher: Jonathan Bernstein

"For Those Who Are Crisis Managers,
Whether They Want to be or Not"

2012 Jonathan Bernstein


Volume XIII, Number 11

June 15, 2012   



In the 21st century, a social media savant can do more harm than a trial attorney.


                           Jonathan Bernstein   





Jerry Sandusky's child molestation trial is well underway, and with it comes a fresh wave of negative public sentiment. While Sandusky will likely never again step foot on the Penn State campus, his actions will forever be linked with any staff or faculty members who may have enabled his behavior through action or inaction. This link will only be strengthened as the trial goes on, with victims recounting sexual encounters in the double digits occurring on the Penn State Campus, and state investigator Anthony Sassano already dropping quotes like "Penn State, to be quite frank, was not very fast on getting us the information" during his trial testimony


With the problem appearing to stretch its fingers deep into both administration and the campus police force, combined with the mountain of evidence that has emerged since the case first broke detailing alleged criminal, or at the least, dangerously negligent, behavior from campus leadership, I feel secure in saying that Penn State faces one of the most daunting crisis management tasks in history. It's no surprise that they've now hired a $208,000 a month PR firm to help them recover from this huge hit on their reputation, although if they had been more forthcoming from Day 1 of this crisis, that price would have been lessened. 


As always, below you'll find a summary of the best from both of our blogs.   

If you like what you see, please share it with others by using the "Forward Email" link at the bottom of the ezine and tell them to subscribe!  IMPORTANT NOTE: If you just "Forward" using your own email program's "Forward" function and your recipient thinks they're being spammed, they can click on the Opt Out link and opt YOU off the list. So use the "Forward Email" link, please. 




Thank you, and read on!


          - Erik



By Erik Bernstein

Here's a look at some recent posts from both the Bernstein Crisis Management blog and our Crisis Management blog over at Carter McNamara's Free Management Library. Whether you're looking for case studies, crisis management advice, or simply love to shake your head at the antics of misguided PR folk, we've got something for you.

Your reputation is your most valuable asset, so what happens when it's getting slammed on Twitter, Facebook, and the like? Why, use Social Media for Reputation Repair of course! With a bit of effort and the right tactics, you can fend off nasty trolls and satisfy the needs of upset stakeholders.

In Caribbean Cops Get Crisis Communications Training, we take a peek at how police forces down in the Caribbean nation of Trinidad & Tobago are embracing the need for communications training in order to improve their image and enhance public safety.
Erik Bernstein
Erik Bernstein
The goal was to promote a new product launch, but after a sexist and offensive Twitter post raised the hackles of Twitter users worldwide, it's safe to say that ASUS Fails at Social Media. If nothing else, this is a premiere lesson in controlling and monitoring what goes up on your own social media accounts.

JP Morgan's Crisis Management Flop was a BIG one. We're talking about CEO Jamie Dimon blatantly lying (or possibly worse, having no clue) about the fact that his company was sitting on a loss that amounted to some $2 billion. Remember that word "transparency" that everyone keeps harping on? Dimon obviously didn't.  Of course, some members of Congress are grateful, in an election year, that Dimon offered his back as a platform they can stand on.

Sinking consumer faith and a rising number of false advertising lawsuits are making Crisis Management for Cruise Lines a must. If you don't have trust, you don't have customers. It's as simple as that.

Planning for crisis scenarios literally saves lives, yet so many organizations refuse to get themselves, and their stakeholders, properly prepared. In this piece, learn how one school District Embraces Crisis Management Training to better protect its students, staff, and community.

Erik Bernstein is a freelance writer, editor of Crisis Manager, and Social Media Manager for Bernstein Crisis Management


The Crisis Show - We'll Be Back!


The Crisis Show, the hard-hitting analysis of breaking news combined with tips on effective crisis response and preparedness, debuted on June 13 and was thoroughly trashed by technical difficulties from Hell.  Rich Klein, Melissa Agnes and I are very grateful to our friends, fans and other viewers for your patience and your encouraging and constructive feedback regarding the show's content.  We expect to be back with a NEW! IMPROVED! show on June 20, but will delay a week if need be to ensure only the highest technical quality results.  However, we did have some great content and here's our highlight reel.  Check in with us at The Crisis Show website for more information. -- Jonathan


Crisis Management Database


If you are a crisis management professional or work in a related field -- e.g., media training, business continuity -- write to me for information on how to be part of my new Crisis Management Database. -- Jonathan


(aka blatant self-promotion) 


Manager's Guide to Crisis Management



Whether you're a seasoned manager, aspiring up-and-comer, or student of crisis management, Jonathan Bernstein's new book, "Manager's Guide to Crisis Management," (McGraw-Hill, 2011) will put you in control of any situation. Reviews at Amazon (the link above) are stellar, and McGraw-Hill reports they are pleased with sales-to-date. 




Keeping the Wolves at Bay: Media Training 


Book Cover JPG

What has 80+ pages of hard-hitting, enter-

taining and easy-to-read guidance on how to deal with both traditional and online media during times of crisis? The answer is 

Keeping the Wolves at Bay - Media Training. 

The, four-color, perfect-bound, 8x10 manual is currently available both in hardcopy ($25) and PDF form ($10). Volume discounts are available; write to Jonathan Bernstein for that information.


Here's a couple of teaser reviews for you:


Jonathan Bernstein's Keeping the Wolves at Bay is an eminently practical guidance for anyone - business leader, celebrity, politician - who must willingly or unwillingly face the glare of media attention. It appears
at a moment in time when the social media and other digital communications have upped the ante exponentially.
Bernstein's practicum on media relations takes on renewed urgency as news, gossip, and opinion now drive
public perception virally and at the speed of light.

Richard Levick, Esq.
President & CEO
Levick Strategic Communications, LLC

Even if you think you'll never, ever be interviewed by the media, buy this book and read it cover to cover. It isn't a substitute for media training. But it will give you the tools and confidence to go head to head -- and possibly even defang -- rabid reporters, blood-thirsty bloggers and social networking buffoons who are out to besmirch your good name.

Joan Stewart, The Publicity Hound 


Want To Blog And Tweet About

Your Organization But Don't Have Time? 

Missing out on all the promotional and SEO advantages of doing so? Hire someone to be your voice...like Erik Bernstein, editor of Crisis Manager.


More info:erik@bernsteincrisismanagement.com.



Guest authors are very welcome to submit material for "Crisis Manager." There is no fee paid, but most guest authors have reported receiving business inquiries as a result of appearing in this publication. Case histories, experience-based lessons, commentary on current news events and editorial opinion are all eligible for consideration. Submission is not a guarantee of acceptance.



JB NewErik Bernstein

Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.

Write to Jonathan at: jonathan@bernsteincrisismanagement.com.

Erik Bernstein is editor of Crisis Manager and is also Social Media Manager for Bernstein Crisis Management, Inc.

Write to Erik at: erik@bernsteincrisismanagement.com.



All information contained herein is obtained by Jonathan Bernstein from sources believed by Jonathan Bernstein to be accurate and reliable.

Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.

Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.

Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages.

A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.

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