JUST A THOUGHT
Don't automatically believe what you learn from a single social or traditional media source. Fact checking is everyone's responsibility.
FROM THE EDITOR
Over the past couple of weeks, NCAA president Mark Emmert, in an unprecedented move, made a "pre-emptive first strike" against Penn State regarding the Sandusky case. Emmert decided the reputation of the NCAA as a whole was at risk, and took decisive action based on the findings of the Freeh Report, avoiding the typical bureaucratic NCAA process altogether.
As I write this, the penalties against Penn State have just been announced, and they are, as expected, the heaviest in NCAA history - $60 million in sanctions, a vacating of all wins dating back to 1998 (which will be reflected in Joe Paterno's record, dropping him out of the top spot for total wins), a four-year postseason football ban, and a loss of 80 scholarships. This will cripple the school's football program for years to come. Additionally, any current or incoming football players are free to transfer and compete at other schools, if they so desire. The entire Penn State athletic program will also be on probation with the NCAA for five years and be required to collaborate closely with an NCAA-designated athletic integrity monitor.
More important for our consideration, however, are the implications for the reputation of Penn State and all schools with large athletic programs. What Emmert and the NCAA are saying with this decision, in effect, is that Penn State -- not just its athletic program -- has completely failed its duty to provide a safe environment for students of any age. There will still be die-hard fans, mostly alums and locals, but the average American parent is going to be directing their children toward alternate schools, at least until Penn State can prove that it's cleaned house and set protocol in place to ensure nothing like what occurred can ever happen again. In addition, the NCAA has sent a warning shot across the bow of any university that has or might act in a manner similar to the actions which resulted in these wide-ranging sanctions.
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By Erik Bernstein
|Here's a look at some recent posts from both the Bernstein Crisis Management blog and our Crisis Management blog over at Carter McNamara's Free Management Library. The past couple of weeks have brought us stories from around the globe, spanning topics from crisis leadership to nuclear planning. Here are some of the best:|
What do these three items have in common?
- President Obama's finance team and Nancy Pelosi are recommending a 1% transaction tax on all financial transactions.
- Mitt Romney said, "Of course I'll win, I'm the white guy."
- Target Corporation does not contribute to veterans' causes and provides corporate grants only for gay and lesbian causes.
If you're not 100% sure you know the answer, then you have to read about the almost frighteningly manipulative reasoning behind what Jonathan Bernstein calls The Outrage Trap
In The Crisis Show Ep. 6, co-hosts Jonathan Bernstein, Rich Klein, and Melissa Agnes covered the biggest stories in crisis management, including the Colorado theater shootings, Tony Robbins' failure to communicate, prejudice in the Boy Scouts, poor decision making from the IOC and more.
Crisis Management Know-How is Prerequisite for Success, Say 65% of Global CCOs. If you don't know how to prevent crises, or to respond properly when they arise, your reputation is going to take a hammering from every incident. Too much of that, and you won't have a business left to manage crises for at all.
A report from the Japanese Parliament's independent investigation commission called Japan's Nuclear Disaster a Man-Made Crisis. Controversial quotes about government overseers and plant owners manipulating regulations, scapegoating, and environmental impact fill the document. With new nuclear plants currently under construction in the U.S., regulators here would do well to take note!
With most every business reliant on computers in some capacity, it's critical to have a clean and secure network. To help, guest author John Dayton shared his Crisis Management Tips After a Network or Computer Hack, a thorough primer on web security.
The average household doesn't even have the recommended 72 hours of supplies on hand to get them through potential disasters. FEMA's Pledge to Prepare is all about keeping Americans safe during those critical hours after crises strike, and to help prove the point Dan Stoneking, Director of FEMA's Office of External Affairs, shares a personal story of how being prepared helped protect his own family from a natural disaster.
Glaxo's $3 Billion Deceit was the largest in pharmaceutical history. Pleading guilty to several counts of misbranding or pushing drugs for alternate, unauthorized uses, Glaxo has also opened itself up to legal reprisal from those affected by the company's misdeeds, and a jury pool that's completely contaminated by this public admission of guilt isn't likely to be forgiving.
Paterno Family's Reputation Management no Touchdown takes a look at the family's poor choice in the wake of the Freeh Report. Instead of quietly looking into the findings, they loudly announced that they'd be sharing the results of their own investigation soon. What happens if that investigation comes to the same conclusions as the Freeh Report, though?
Erik Bernstein is a freelance writer, editor of Crisis Manager, and Social Media Manager for Bernstein Crisis Management
|APROPOS OF NOTHING|
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(aka blatant self-promotion)
Manager's Guide to Crisis Management
Whether you're a seasoned manager, aspiring up-and-comer, or student of crisis management, Jonathan Bernstein's new book, "Manager's Guide to Crisis Management," (McGraw-Hill, 2011) will put you in control of any situation. Reviews at Amazon (the link above) are stellar, and McGraw-Hill reports they are pleased with sales-to-date.
Keeping the Wolves at Bay: Media Training
What has 80+ pages of hard-hitting, enter-
taining and easy-to-read guidance on how to deal with both traditional and online media during times of crisis? The answer is
Keeping the Wolves at Bay - Media Training.
The, four-color, perfect-bound, 8x10 manual is currently available both in hardcopy ($25) and PDF form ($10). Volume discounts are available; write to Jonathan Bernstein for that information.
Here's a couple of teaser reviews for you:
Jonathan Bernstein's Keeping the Wolves at Bay is an eminently practical guidance for anyone - business leader, celebrity, politician - who must willingly or unwillingly face the glare of media attention. It appears
at a moment in time when the social media and other digital communications have upped the ante exponentially.
Bernstein's practicum on media relations takes on renewed urgency as news, gossip, and opinion now drive
public perception virally and at the speed of light.
Richard Levick, Esq.
President & CEO
Levick Strategic Communications, LLC
Even if you think you'll never, ever be interviewed by the media, buy this book and read it cover to cover. It isn't a substitute for media training. But it will give you the tools and confidence to go head to head -- and possibly even defang -- rabid reporters, blood-thirsty bloggers and social networking buffoons who are out to besmirch your good name.
Joan Stewart, The Publicity Hound
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Guest authors are very welcome to submit material for "Crisis Manager." There is no fee paid, but most guest authors have reported receiving business inquiries as a result of appearing in this publication. Case histories, experience-based lessons, commentary on current news events and editorial opinion are all eligible for consideration. Submission is not a guarantee of acceptance.
ABOUT THE PUBLISHER AND EDITOR
Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.
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Erik Bernstein is editor of Crisis Manager and is also Social Media Manager for Bernstein Crisis Management, Inc.
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