The Internet Newsletter about Crisis Management 
 Editor: Erik Bernstein 
 Publisher: Jonathan Bernstein

"For Those Who Are Crisis Managers,
Whether They Want to be or Not"

2012 Jonathan Bernstein

Crisis Preparedness Ins and Outs  

Volume XIII, Number 22

December 17, 2012   




Character is much easier kept than recovered.


                              - Thomas Paine    





As I write this, the country is still reeling from the impact of the tragic school massacre in Connecticut, and our hearts hurt for the victims and their loved ones.

I don't know if anything could have prevented this horror from happening, although from evidence through this moment, there was plenty of pre-crisis blame to go around.

I also know that, categorically, all organizations can be better prepared for crises, and would like to offer all our readers a free copy of the white paper BCM President Jonathan Bernstein developed for MissionMode.

        Download "Crisis Preparedness Ins and Outs"

If you like what you see in this ezine, please share it with others by using the "Forward Email" link at the bottom of the ezine and tell them to subscribe! 

(Note: If you just "Forward" using your own email program's "Forward" function and your recipient thinks they're being spammed, they can click on the Opt Out link and opt YOU off the list. So use the "Forward Email" link, please.) 

Thank you, and read on.


          - Ed.
By Erik Bernstein
[Editor's Note: We held up publication of this issue because the server supporting the Free Management Library where we manage the Crisis Management blog has been up and down for most of a week.  It's now going to migrate to another server, but in the meantime we still had plenty of material for you on our other blog!]

Crisis prevention, crisis response, crisis communication...our blog posts over the past couple weeks have covered just about every aspect of crisis management.

Here's a look at some recent posts from the Bernstein Crisis Management blog:

If nobody around you is willing to point out the negative, then you're in for a nasty shock when the media and your competition do it for you, and in public. That's why we always say, Yes Men Are a Crisis Management No-No.

Bloomberg Scores with Sandy Crisis Management examines the performance of New York's Mayor in the face of Hurricane Sandy. The verdict? Read on to find out what experts, including BCM's own Jonathan Bernstein, had to say.

Featuring warehouse workers hurling boxed iPads through the air and smashing them on the ground, the latest ugly employee video to go viral sparked Walmart's iPad Abuse Crisis. See how the retailer reacted to this reputation threat popping up just before the holiday shopping season.

It's common cause of crisis, a reporter corners an unsuspecting CEO who, after being put on the spot, lets slip some seriously damaging info. If only he or she had learned one of the most critical lessons in handling the media - When to Talk, and When to Walk.

In a guest post, crisis management expert Michael Nayor examines The Cascading Decline at the BBC, or how a culture of unethical concealment is destroying the reputation of one of the world's most famed organizations.

The Generic Lipitor Recall Crisis facing Ranaxby Pharmaceuticals is a scary one. Not far back Ranaxby was slapped with an FDA consent decree as a result of lax quality controls, and now tiny glass particles have been found in batches of generic Lipitor manufactured by the company. Has Ranaxby done enough crisis management for the error that's created trust issues among consumers and pharmacies?

If you report news that is untrue, your reputation as a reliable source takes hit. Just ask any of the sources that ran a (falsified) story on Google's $400 million ICOA Wireless deal! It's critical that online publishers fact-check religiously, because Online News and Reputation Management go hand in hand.

Erik Bernstein is a freelance writer, editor of Crisis Manager, and Social Media Manager for Bernstein Crisis Management

We Are Giving Away Business!!


Did that get your attention? Bernstein Crisis Management has been blessed for some time with more work than I can handle on my own, so the expert contractors in my Crisis Management Database have been getting more and more referrals lately and/or brought in as my subcontractors.  That's the virtual business model I've had since 1994, and today that model is widely accepted and appreciated by our clients.  So, if you have a crisis management-related business and would like to be considered for my Database, please write to me!  - Jonathan 


The Bernsteins Available to Deliver Free Guest Lectures


Jonathan alone, or the team of Jonathan and Erik Bernstein, are available at no charge to deliver guest lectures to college classes via Skype or Google Hangout. We've already conducted several with our friend Dr. Janice Frates at Cal State University Long Beach, and are ready to expand our offering to any college professor. All you need at your end is a single computer with webcam and a strong broadband connection. Contact us for more info!


Attention Corporate Boards of Directors (and those who serve them). 


If you're connected with a corporate board of directors in some way and think that board would benefit from having a veteran crisis management pro amongst its membership, please contact me. -- Jonathan


(aka blatant self-promotion) 


Expanded Crisis Manager Bookstore 


We've recently expanded the Crisis Manager Bookstore to include offerings from esteemed colleagues like Melissa Agnes, Gerald Baron, Chris Syme and Jim Lukaszewski that cover topics from crisis communication and traditional PR to social media and cutting-edge crisis management.  We'll be adding other authors we admire in the weeks ahead. 

Visit the new Crisis Manager Bookstore to see all of the  material available now!



Keeping the Wolves at Bay: Media Training


Book Cover JPG

Reflecting a significant change in the book-selling marketplace, we have reduced the cost of this popular media training manual from $49 to $25 for the hard copy and from $29.95 to $10 for the PDF.


Head to the Crisis Manager Bookstore for more information and/or to purchase.





Manager's Guide to Crisis Management



Whether you're a seasoned manager, aspiring up-and-comer, or student of crisis management, Jonathan Bernstein's textbook, Manager's Guide to Crisis Management (McGraw-Hill, 2011) will put you in control of any situation. 






Want To Blog And Tweet About

Your Organization But Don't Have Time? 

Missing out on all the promotional and SEO advantages of doing so? Hire someone to be your voice...like Erik Bernstein, editor of Crisis Manager.


More info:erik@bernsteincrisismanagement.com.



Guest authors are very welcome to submit material for "Crisis Manager." There is no fee paid, but most guest authors have reported receiving business inquiries as a result of appearing in this publication. Case histories, experience-based lessons, commentary on current news events and editorial opinion are all eligible for consideration. Submission is not a guarantee of acceptance.



JB NewErik Bernstein

Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.

Write to Jonathan at: jonathan@bernsteincrisismanagement.com.

Erik Bernstein is editor of Crisis Manager and is also Social Media Manager for Bernstein Crisis Management, Inc.

Write to Erik at: erik@bernsteincrisismanagement.com.



All information contained herein is obtained by Jonathan Bernstein from sources believed by Jonathan Bernstein to be accurate and reliable.

Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.

Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.

Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages.

A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.

In This Issue
Just A Thought
Apropos of Nothing
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