The Internet Newsletter about Crisis Management 
 Editor: Erik Bernstein 
 Publisher: Jonathan Bernstein

"For Those Who Are Crisis Managers,
Whether They Want to be or Not"

2013 Jonathan Bernstein

MLB Dopes Caught Doping, Blog Bonanza and...  

Volume XIV, Number 2

January 31, 2013    


Crisis management never really ends, it only switches gears.


                              -- Erik Bernstein       





With the echoes of Lance Armstrong's Oprah appearance still rattling around the social mediaverse, a new doping scandal has emerged to take the spotlight. 


Although, given that it's part of a decade-long saga, perhaps I shouldn't say new at all?


Once again some of Major League Baseball's biggest names have been fingered as using performance enhancing drugs, including HGH, testosterone creams and a myriad of other banned substances, thanks to an investigation by the Miami New Times


What makes it even more outrageous is that several of the players named, including Bartolo Colon, Melky Cabrera and  the Yankee's 25-million dollar man himself, Alex Rodriguez, have previously been caught using banned substances and, if the investigation is correct, continued using them, undaunted by their punishments.  

The BALCO scandal of a decade ago was recently refreshed in fans' minds as none of the nominees from a field full of known dopers were elected to the Hall of Fame this year, and you can bet that means nobody is ready to take any pathetic excuses like, "I didn't know what they were injecting into my butt!" at face value.

The days of being able to look straight into those TV cameras, tell a lie, and get away with it are over. It's time to step up and tell the truth, or get the heck out of baseball forever.

Now that I'm off my soapbox, it's time for a little shameless self-promotion! You may have noticed we installed handy social sharing icons up at the top of this email. Just one click and you can share Crisis Manager with your friends and colleagues! 
If you like what you see in this ezine, please pass it on to others by using the "Forward Email" link at the bottom of the ezine and tell them to subscribe! 

(Note: If you just "Forward" using your own email program's "Forward" function and your recipient thinks they're being spammed, they can click on the Opt Out link and opt YOU off the list. So use the "Forward Email" link, please.) 

Thank you, and read on.


          - Ed.
By Erik Bernstein
Already 2013 has brought us a wealth of stories to write about, and we'll keep covering the best, worst and most current in crisis management all year long.

Want to talk about something you read on our blogs? We welcome comments, or even better hit that little Twitter button on the page and tag your tweet with @bernsteincrisis or @nomorecrisis. We're listening!

Here's a rundown of recent posts from the Bernstein Crisis Management blog and the Management Library Crisis Management blog:

When activists turned a custom Facebook app to their own purposes, it kicked off Cheerio's Anti-GMO Social Media Crisis. A flooded Facebook page and some embarrassed deletions ensued, and while Cheerios and parent brand General Mills did a decent job of cleaning up their mess, the crisis should have been predicted and prevented before it ever began.

After being caught multiple times paying off officials to land corporate and government contracts, computing giant IBM is facing a very angry judge. IBM, Bribery and Crisis Management examines the company's position and offers up some advice to help it escape this self-created sticky situation.

Crisis Prevention Plans Make a Difference. If you want proof, just ask any business owner who's been through a crisis already. Being prepared doesn't guarantee a painless experience, but it does vastly increase your chances of being able to ever return to business as usual.

States Flunk Public Health Evaluation is a look at the miserable performance of nearly half of U.S. states in a recent disaster preparedness poll. What does this mean to you and your business? Read on.

The initial incident may be over, but the crisis has just begun. That's the lesson behind Crisis Management for Tomorrow, a post that explains just how important it is to continue on with crisis management as you move into what our colleague, Jeff Chatterton, calls, "D-Day Plus One."

Letting the public know that you're donating to a good cause via social media is smart, and gives a boost to your reputation. However, demanding that people like your page if they want you to donate at all is downright dirty. As Australian shopping site SellitOnline.com.au found out, Heartless Facebook Likes Ploys Bring Major Backlash.

As we go to press with this issue, all Boeing 787's remain grounded as a result of potentially dangerous electrical issues. As unfortunate as it may be for the company, the question on everyone's mind is, Will Dreamliner be a Nightmare for Boeing?

A damaged $10,000 guitar and a paltry $1,000 offer for repairs sparked Delta's Damaged Luggage Debacle. Did the airline learn nothing from United's extremely public guitar-breaking #fail in 2009?

As the CDC reports that a new strain of the stomach-churning norovirus has crossed from Australia to the U.S., we offer up some Norovirus Crisis Management Tips to help protect your workplace.

When you build a house you need a base, and crisis management plans are the same way. Lay a Foundation for Crisis Management through a thorough vulnerability audit, and you'll be prepared to construct a plan that addresses all of your specific needs.


We Are Giving Away Business!!


Did that get your attention?  


Bernstein Crisis Management has been blessed for some time with more work than I can handle on my own, so the expert contractors in my Crisis Management Database have been getting more and more referrals lately and/or brought in as my subcontractors.   


That's the virtual business model I've had since 1994, and today that model is widely accepted and appreciated by our clients.   


So, if you have a crisis management-related business and would like to be considered for my Database, please write to me!  - Jonathan 


The Bernsteins Available to Deliver Free Guest Lectures


Jonathan alone, or the team of Jonathan and Erik Bernstein, are available at no charge to deliver guest lectures to college classes via Skype or Google Hangout.  


We've already conducted several with our friend Dr. Janice Frates at Cal State University Long Beach, and are ready to expand our offering to any college professor.  


All you need at your end is a single computer with webcam and a strong broadband connection.  


Contact us for more info!


Attention Corporate Boards of Directors (and those who serve them). 


If you're connected with a corporate board of directors in some way and think that board would benefit from having a veteran crisis management pro amongst its membership, please contact me. -- Jonathan


(aka blatant self-promotion) 


Expanded Crisis Manager Bookstore 


We've recently expanded the Crisis Manager Bookstore to include offerings from esteemed colleagues like Melissa Agnes, Gerald Baron, Chris Syme and Jim Lukaszewski that cover topics from crisis communication and traditional PR to social media and cutting-edge crisis management.  We'll be adding other authors we admire in the weeks ahead. 

Visit the new Crisis Manager Bookstore to see all of the  material available now!



Keeping the Wolves at Bay: Media Training 


Book Cover JPG

Learn how to deal with traditional or social media during a crisis in this educational and entertaining guide from Crisis Manager publisher Jonathan Bernstein. $25 for the hard copy and $10 for the PDF.


Head to the Crisis Manager Bookstore for more information and/or to purchase.





Manager's Guide to Crisis Management



Whether you're a seasoned manager, aspiring up-and-comer, or student of crisis management, Jonathan Bernstein's textbook, Manager's Guide to Crisis Management (McGraw-Hill, 2011) will put you in control of any situation. 






Want To Blog And Tweet About

Your Organization But Don't Have Time? 


Missing out on all the promotional and SEO advantages of doing so? Hire someone to be your voice...like Erik Bernstein, editor of Crisis Manager.  He's the one largely responsible for keeping the Bernstein Crisis Management website and social media accounts highly ranked and popular. 



More info:erik@bernsteincrisismanagement.com.



Guest authors are very welcome to submit material for "Crisis Manager." There is no fee paid, but most guest authors have reported receiving business inquiries as a result of appearing in this publication. Case histories, experience-based lessons, commentary on current news events and editorial opinion are all eligible for consideration. Submission is not a guarantee of acceptance.



JB NewErik Bernstein

Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.

Write to Jonathan at: jonathan@bernsteincrisismanagement.com.

Erik Bernstein is editor of Crisis Manager and is also Social Media Manager for Bernstein Crisis Management, Inc.

Write to Erik at: erik@bernsteincrisismanagement.com.



All information contained herein is obtained by Jonathan Bernstein from sources believed by Jonathan Bernstein to be accurate and reliable.

Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.

Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.

Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages.

A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.

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