JUST A THOUGHT
If it's hard for a stakeholder to figure out how to reach you routinely, it's sure as hell going to be hard to do when they're in the middle of a crisis.
-- Jonathan Bernstein
FROM THE EDITOR
If you thought the actions of hackers couldn't seriously endanger our economy, last week's brief takeover of the official Associated Press Twitter account came as a shocking lesson.
Hackers accessing the @AP Twitter feed falsely reported two explosions at the White House and Barack Obama injured, which, even though it was corrected within minutes, was RT'd over 3,000 times and actually dropped the Dow by 143 points for a short time.
We've said it before, and we'll say it again - these attacks are going to increase in both frequency and impact. Already we've seen the stock market disrupted, worldwide slowdowns
, and the personal information of millions stolen from quite a few organizations, including, most recently, LivingSocial
Whether directly or as casualties of a war being waged across the Internet, cyber attacks are eventually going to have an effect on every type of organization.
We're no longer asking "if," but "when." Be prepared.
If you like what you see in this ezine, please pass it on to others by using the "Forward Email" link at the bottom of the ezine and tell them to subscribe!
(Note: If you just "Forward" using your own email program's "Forward" function and your recipient thinks they're being spammed, they can click on the Opt Out link and opt YOU off the list. So use the "Forward Email" link, please.)
Thank you, and read on.
By Erik Bernstein
Want to talk about something you read on our blogs? We welcome comments, or even better, hit that little Twitter button on the page and tag your tweet with @bernsteincrisis
. We're listening!
Reputation: Your Most Valuable Asset
discusses the advantages of a strong reputation, as well as tips on how to best protect your good name.
When it comes to Crisis Management: Fix it...but Don't Forget
. Your work doesn't end when the crisis is over; there's always something to change or improve!
When the @USEmbassyCairo account shared a clip of Jon Stewart mocking Egyptian President Mohamed Morsi, it stirred up a political response and pushed the Embassy into doing some Social Media Crisis Management in Cairo
The first part in a new series for the BCM blog, Crisis Management Tactics: Control Your Story,
explains how you can position your organization to become THE source of information in the midst of trouble, reducing the risk of damaging rumor and innuendo gaining a foothold.
When the world changes, your communication can't stay the same. Take these Communication Tips for Tragic Events
and include them in your crisis communication plannings.
With the Horsemeat Crisis Still Trampling Reputations
, we talk reputation damage and strategies for those in the troubled meat industry.Carnival in Crisis (yes, AGAIN) Over Failed CDC Inspection
reviews another in the long string of public incidents that have plagued the cruise line over the past months. This time, it's cleanliness concerns that have consumers scared.
It won't be a big neon sign, but oftentimes something practically shouts, Warning: Crisis Management Required!
Watch for impending crises, and resolve them before they cause trouble.
A guest post from Jeff Chatterton, owner of Chatterton PR and a Bernstein Crisis Management contractor, And Now, the Hangover Begins
looks at the next steps for several industries after the crises in Boston and Texas.
Erik Bernstein is a freelance writer, editor of Crisis Manager, and Social Media Manager for Bernstein Crisis Management
|APROPOS OF NOTHING
Social Media Training
Want to get your feet wet with social media but don't know where to start? Maybe you have accounts, but aren't sure what to post, or how to reply?
Being active on social media is a must these days, but you have to do it right. Erik Bernstein, Bernstein Crisis Management's Social Media Manager, now offers social media training sessions via Skype for groups or individuals.
For questions or pricing info, please email email@example.com
We Are Giving Away Business!!
Did that get your attention?
Bernstein Crisis Management has been blessed for some time with more work than I can handle on my own, so the expert contractors in my Crisis Management Database have been getting more and more referrals lately and/or brought in as my subcontractors.
That's the virtual business model I've had since 1994, and today that model is widely accepted and appreciated by our clients.
So, if you have a crisis management-related business and would like to be considered for my Database, please write to me! - Jonathan
Bernsteins Available to Deliver Free Guest Lectures, Q&A Sessions
Jonathan alone, or the team of Jonathan and Erik Bernstein, are available at no charge to deliver guest lectures and host Q&A sessions with college classes via Skype or Google Hangout.
Most recently we spoke at Toronto's Humber College, where we had some excellent conversation on a wide range of crisis-related subjects.
The lectures are fun for both us and students, and we're more than happy to allow recording for your future use. All you need at your end is a single computer with webcam and a strong broadband connection and we can appear in your classroom in real-time.
Contact us for more info!
Attention Corporate Boards of Directors (and those who serve them).
If you're connected with a corporate board of directors in some way and think that board would benefit from having a veteran crisis management pro amongst its membership, please contact me. -- Jonathan
(aka blatant self-promotion)
Expanded Crisis Manager Bookstore
We've recently expanded the Crisis Manager Bookstore to include offerings from esteemed colleagues like Melissa Agnes, Gerald Baron, Chris Syme and Jim Lukaszewski that cover topics from crisis communication and traditional PR to social media and cutting-edge crisis management. We'll be adding other authors we admire in the weeks ahead.
Visit the new Crisis Manager Bookstore to see all of the material available now!
Keeping the Wolves at Bay: Media Training
Learn how to deal with traditional or social media during a crisis in this educational and entertaining guide from Crisis Manager publisher Jonathan Bernstein. $25 for the hard copy and $10 for the PDF.
Head to the Crisis Manager Bookstore for more information and/or to purchase.
Manager's Guide to Crisis Management
Whether you're a seasoned manager, aspiring up-and-comer, or student of crisis management, Jonathan Bernstein's textbook, Manager's Guide to Crisis Management (McGraw-Hill, 2011) will put you in control of any situation.
Want Someone to Set Up and Turn-Key Your Social Media Activity for You?
Missing out on all the promotional, SEO and reputation management advantages of being active on social media platforms? Hire someone to be your voice...like Erik Bernstein, editor of Crisis Manager. He's the one largely responsible for keeping the Bernstein Crisis Management website and social media accounts highly ranked and popular.
Guest authors are very welcome to submit material for "Crisis Manager." There is no fee paid, but most guest authors have reported receiving business inquiries as a result of appearing in this publication. Case histories, experience-based lessons, commentary on current news events and editorial opinion are all eligible for consideration. Submission is not a guarantee of acceptance.
ABOUT THE PUBLISHER AND EDITOR
Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.
Write to Jonathan at: firstname.lastname@example.org
Erik Bernstein is editor of Crisis Manager and is also Social Media Manager for Bernstein Crisis Management, Inc.
Write to Erik at: email@example.com
All information contained herein is obtained by Jonathan Bernstein from sources believed by Jonathan Bernstein to be accurate and reliable.
Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.
Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.
Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages.
A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.