The Internet Newsletter about Crisis Management 
 Editor: Erik Bernstein 
 Publisher: Jonathan Bernstein

"For Those Who Are Crisis Managers,
Whether They Want to be or Not"

2013 Jonathan Bernstein

Traditional vs. Social Media, What Do You think? 

Volume XIV, Number 9

May 16, 2013    


Social media's role should be to bring information to us quickly. Traditional media's role should be to bring information to us accurately.


                                  -- Jonathan Bernstein            




We've seen a steady decrease in the quality of reporting once expected from the pillars of traditional media as both traditional and social media vie for the same audience. 

In a new article, Defining the Roles of Traditional vs Social Media, BCM president Jonathan Bernstein proposes a return to the roots of old-school reporting for traditional media, while allowing social media to do what it does best - namely letting information (and yes, rumors, opinions and innuendo) flow fast and furious across the 'net.

This idea has already been met with both welcome praise and outraged criticism, and we'd love to hear more opinions or suggestions from both sides, so come join in the conversation!

Leave a comment on the post, or reach out to us directly on Twitter at @bernsteincrisis and @nomorecrisis, we're listening!
If you like what you see in this ezine, please pass it on to others by using the "Forward Email" link at the bottom of the ezine and tell them to subscribe! 

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Thank you, and read on.


          - Ed.
By Erik Bernstein
In this section, we share a rundown of recent posts from the Bernstein Crisis Management blog and the Management Library Crisis Management blog.

In the light of the incredibly poor reporting we've seen following recent crisis, like the Boston bombing, it's time to start Defining the Roles of Traditional vs Social Media. This is a controversial topic at the moment, and we'd love you hear your opinions, so weigh in on social media or leave a comment on the blog!

This sharp infographic, from the University of San Francisco, shows the many ways in which we use Social Media as a Disaster Response Tool.

A perfect example of how marketing and PR should work together, Nike's Coordinated Crisis Management saved the company from a major reputation threat when an innocent t-shirt slogan became instantly offensive following the Boston Marathon bombings.

Another installment in our Crisis Management Tactics series, OOPS! Erroneous Emails explains what to do in the cringe-inducing moments after a potentially-damaging message goes to the wrong recipient.

Publishing ads depicting people attempting to kill themselves in your car really isn't a good marketing tactic, as Hyundai found out. In Hyundai's Crisis Management for Suicide Video, we examine the tactics put to use by the auto company, and its advertising agency, in order to mitigate the reputation risk created by this error.

Throwing cash at a problem doesn't mean your stakeholders will come running back - you have to prove you've changed your ways. To paraphrase the Beatles, "I don't care too much for money; Money Can't Buy Me Trust."

Failure to live up to expectations can create a need for crisis management, especially if those frustrated are 'net-savvy. Learn about The Danger of Disappointing, and what you can do to prevent it.

Every Employee is a Crisis Manager, whether you want them to be or not. Face this fact, and take advantage by training them properly, turning a potential liability into a powerful asset.

Whenever we hear of valuable resources, we like to share them with readers, and DisasterReady.org definitely fits the bill. This FREE disaster crisis management resource has features for everyone from foreign-aid volunteers to office safety leaders. Give it a look!

With reports revealing cell service to be far less reliable in disasters than most of us expect, Cell Providers are being Pushed to Improve Crisis Performance. Will they do the smart thing and change in accordance with the public's expectation, or will they create reputation risks by waiting for regulators to force their hands?

Erik Bernstein is a freelance writer, editor of Crisis Manager, and Social Media Manager for Bernstein Crisis Management


Social Media Training


Want to get your feet wet with social media but don't know where to start? Maybe you have accounts, but aren't sure what to post, or how to reply?


Being active on social media is a must these days, but you have to do it right. Erik Bernstein, Bernstein Crisis Management's Social Media Manager, now offers social media training sessions via Skype for groups or individuals.  


For questions or pricing info, please email erik@bernsteincrisismanagement.com 


We Are Giving Away Business!!


Did that get your attention?  


Bernstein Crisis Management has been blessed for some time with more work than I can handle on my own, so the expert contractors in my Crisis Management Database have been getting more and more referrals lately and/or brought in as my subcontractors.   


That's the virtual business model I've had since 1994, and today that model is widely accepted and appreciated by our clients.   


So, if you have a crisis management-related business and would like to be considered for my Database, please write to me!  - Jonathan 


Bernsteins Available to Deliver Free Guest Lectures, Q&A Sessions


Jonathan alone, or the team of Jonathan and Erik Bernstein, are available at no charge to deliver guest lectures and host Q&A sessions with college classes via Skype or Google Hangout.  


Most recently we spoke at Toronto's Humber College, where we had some excellent conversation on a wide range of crisis-related subjects. 


The lectures are fun for both us and students, and we're more than happy to allow recording for your future use. All you need at your end is a single computer with webcam and a strong broadband connection and we can appear in your classroom in real-time.   


Contact us for more info!


Attention Corporate Boards of Directors (and those who serve them). 


If you're connected with a corporate board of directors in some way and think that board would benefit from having a veteran crisis management pro amongst its membership, please contact me. -- Jonathan


(aka blatant self-promotion) 


Expanded Crisis Manager Bookstore 


We've recently expanded the Crisis Manager Bookstore to include offerings from esteemed colleagues like Melissa Agnes, Gerald Baron, Chris Syme and Jim Lukaszewski that cover topics from crisis communication and traditional PR to social media and cutting-edge crisis management.  We'll be adding other authors we admire in the weeks ahead. 

Visit the new Crisis Manager Bookstore to see all of the  material available now!



Keeping the Wolves at Bay: Media Training 


Book Cover JPG

Learn how to deal with traditional or social media during a crisis in this educational and entertaining guide from Crisis Manager publisher Jonathan Bernstein. $25 for the hard copy and $10 for the PDF.


Head to the Crisis Manager Bookstore for more information and/or to purchase.





Manager's Guide to Crisis Management



Whether you're a seasoned manager, aspiring up-and-comer, or student of crisis management, Jonathan Bernstein's textbook, Manager's Guide to Crisis Management (McGraw-Hill, 2011) will put you in control of any situation. 






Want Someone to Set Up and Turn-Key Your Social Media Activity for You?


Missing out on all the promotional, SEO and reputation management advantages of being active on social media platforms? Hire someone to be your voice...like Erik Bernstein, editor of Crisis Manager.  He's the one largely responsible for keeping the Bernstein Crisis Management website and social media accounts highly ranked and popular. 



More info:erik@bernsteincrisismanagement.com.



Guest authors are very welcome to submit material for "Crisis Manager." There is no fee paid, but most guest authors have reported receiving business inquiries as a result of appearing in this publication. Case histories, experience-based lessons, commentary on current news events and editorial opinion are all eligible for consideration. Submission is not a guarantee of acceptance.



JB NewErik Bernstein

Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.

Write to Jonathan at: jonathan@bernsteincrisismanagement.com.

Erik Bernstein is editor of Crisis Manager and is also Social Media Manager for Bernstein Crisis Management, Inc.

Write to Erik at: erik@bernsteincrisismanagement.com.



All information contained herein is obtained by Jonathan Bernstein from sources believed by Jonathan Bernstein to be accurate and reliable.


Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.  


Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.  


Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages.  


A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.


In This Issue
Just A Thought
Apropos of Nothing
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