Just a Thought
You are not only responsible for what you say, but also for what you do not say.
-- Martin Luther
From the Editor
2 cups unapologetic racism
a healthy dollop of false ignorance
1 rotten Bubba
1/2 cup finger pointing
2 tbsp fine-ground weak excuses
crocodile tears to taste
Combine ingredients and allow media to stir until public outrage is well-developed. If reputation not yet as devastated as desired, appear on national TV shouting for people to throw rocks at your head.
I think we can all agree, Deen nailed the recipe on this one. As a result of both her own actions and the clear support she's shown for her less-than-savory brother, she's already gotten the axe from Food Network, and more brands are distancing themselves from her by the day, including heavy hitters Walmart and Home Depot.
What really interests me about this case is that, while her offenses were grave, had Deen handled this matter differently she may have been able to mitigate a great deal of the damage she's taken. Instead, she went in (at least apparently) uncoached and unprepared, placing the entire empire she's created in danger.
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Thank you, and read on.
|Special Blog Announcement|
In a special blog post, published today, BCM president Jonathan Bernstein shares a tale from his US Army days that puts a very personal twist on most people's views of whistle-blowers.
Have an opinion to share? We'd love to hear your comments on the blog, or you reach out directly to Jonathan on Twitter at @bernsteincrisis
By Erik Bernstein
Durex Didn't Practice Safe Facebook
when it launched a campaign on the social network without any firm boundaries. The result? A takeover by pranksters that led to the entire project being scrapped!
Another entry in this popular series, Crisis Management Tactics: Online Reputation Management
, covers a hot topic today - how to proactively protect your reputation using the 'net.It's incredible what prominent figures will tweet when they should know fans, reporters, and yes, their employers, are watching. Cubs Player's Twitter Complaints Cost Him takes a look at what infielder Ian Stewart said, and why his comments might have him out of a job.The Baltimore Sun's Candy Thomson sat down for an interview with our president recently, and the result was "5 Crisis Management Questions for Jonathan Bernstein." We hope you'll enjoy!HGTV's Floundering Crisis Response for Flag Folly
explains the major social media crisis management mistake made by this TV network when responding to anger over its suggestion that the US flag be used as a table runner.
Burger chain Red Robin drew the ire of vegetarians after its latest commercial made light of their dietary choices, and the company really isn't doing anything about it. Do special circumstances mean it doesn't matter if Red Robin Blows Off Social Media Crisis Management
, or is the organization inviting disaster?
Unless you've been living in a hole somewhere, you've heard about Paula Deen's Racist Reputation Wreck
. The question is, what can we learn from it, and how can you avoid a similar situation throwing you or your organization into crisis?Erik Bernstein is a freelance writer, editor of Crisis Manager, Social Media Manager for Bernstein Crisis Management, and self-pronounced one-man-band at Bernstein Social Media.
|Apropos of Nothing|
Social Media Training
Want to get your feet wet with social media but don't know where to start? Maybe you have accounts, but aren't sure what to post, or how to reply?
Being active on social media is a must these days, but you have to do it right. Erik Bernstein, Bernstein Crisis Management's Social Media Manager, now offers social media training sessions in person or via Skype for groups and individuals.
For questions or pricing info, please email email@example.com
Bernsteins Available to Deliver Free Guest Lectures, Q&A Sessions
Jonathan alone, or the team of Jonathan and Erik Bernstein, are available at no charge to deliver guest lectures and host Q&A sessions with college classes via Skype or Google Hangout.
Most recently we spoke at Toronto's Humber College, where we had some excellent conversation on a wide range of crisis-related subjects.
The lectures are fun for both us and students, and we're more than happy to allow recording for your future use. All you need at your end is a single computer with webcam and a strong broadband connection and we can appear in your classroom in real-time.
Contact us for more info!
Attention Corporate Boards of Directors (and those who serve them).
If you're connected with a corporate board of directors in some way and think that board would benefit from having a veteran crisis management pro amongst its membership, please contact me. -- Jonathan
(aka blatant self-promotion)
Expanded Crisis Manager Bookstore
We've recently expanded the Crisis Manager Bookstore to include offerings from esteemed colleagues like Melissa Agnes, Gerald Baron, Chris Syme and Jim Lukaszewski that cover topics from crisis communication and traditional PR to social media and cutting-edge crisis management. We'll be adding other authors we admire in the weeks ahead.
Visit the new Crisis Manager Bookstore to see all of the material available now!
Keeping the Wolves at Bay: Media Training
Learn how to deal with traditional or social media during a crisis in this educational and entertaining guide from Crisis Manager publisher Jonathan Bernstein. $25 for the hard copy and $10 for the PDF.
Head to the Crisis Manager Bookstore for more information and/or to purchase.
Manager's Guide to Crisis Management
Whether you're a seasoned manager, aspiring up-and-comer, or student of crisis management, Jonathan Bernstein's textbook, Manager's Guide to Crisis Management (McGraw-Hill, 2011) will put you in control of any situation.
Want Someone to Set Up and Turn-Key Your Social Media Activity for You?
Missing out on all the promotional, SEO and reputation management advantages of being active on social media platforms? Hire someone to be your voice...like Erik Bernstein, editor of Crisis Manager. He's the one largely responsible for keeping the Bernstein Crisis Management website and social media accounts highly ranked and popular.
Guest authors are very welcome to submit material for "Crisis Manager." There is no fee paid, but most guest authors have reported receiving business inquiries as a result of appearing in this publication. Case histories, experience-based lessons, commentary on current news events and editorial opinion are all eligible for consideration. Submission is not a guarantee of acceptance.
Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.
Write to Jonathan at: firstname.lastname@example.org
Erik Bernstein is editor of Crisis Manager and is also Social Media Manager for Bernstein Crisis Management, Inc.
Write to Erik at: email@example.com
Legal Disclaimer (aka the small print)
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