Just a Thought
Using actual crises as your crisis drills is like driving a car without driver's ed. Crashes may ensue.
-- Jonathan Bernstein
From the Editor
The latest issue of Rolling Stone
features accused Boston Marathon bomber Dzhokhar Tsarnaev in what Twitter users were quick to point out
is a very Jim Morrison-esque image, and all I can think is...why?
Apparently I'm not alone here. A Facebook group calling for a boycott of the magazine
has nearly 75,000 Likes, and legions of celebs and politicians are voicing their displeasure, along with a growing list of retail chains that have refused to carry the issue.
Unfortunately, Rolling Stone is sticking to its guns even in the face of this backlash, releasing the following statement:
"Our hearts go out to the victims of the Boston Marathon bombing, and our thoughts are always with them and their families. The cover story we are publishing this week falls within the traditions of journalism and Rolling Stone's long-standing commitment to serious and thoughtful coverage of the most important political and cultural issues of our day. The fact that Dzhokhar Tsarnaev is young, and in the same age group as many of our readers, makes it all the more important for us to examine the complexities of this issue and gain a more complete understanding of how a tragedy like this happens."
You know what I say to that? Bull. While the article itself may fall within the "traditions of journalism," giving a glamorous cover shot to someone who injured hundreds and murdered three, among them an eight-year-old boy, falls within another tradition - namely that of shameless money grabbing.
My personal hope is that Rolling Stone
faces enough bad PR that it is forced to change the issue's cover before release on August 4. If you feel the same, join me, and thousands of others, in writing the editors at firstname.lastname@example.org
to let your opinion be heard.
If you like what you see in this ezine, please pass it on to others by using the "Forward Email" link at the bottom of the ezine and tell them to subscribe!
(Note: If you just "Forward" using your own email program's "Forward" function and your recipient thinks they're being spammed, they can click on the Opt Out link and opt YOU off the list. So use the "Forward Email" link, please.)
Thank you, and read on.
By Erik Bernstein
A guest post from the human resources specialists at BreatheHR, Crisis Management in the Workplace and the Role of the HR Team
looks at the various roles and responsibilities HR must take on to do crisis management right.Social Media as a Crisis Management Tool is no longer a foreign concept, but a firm reality. This great infographic highlights some of the many, many ways it's being put to work.
Did you catch Clorox's Social Media Crisis Management #Fail
? After comparing dads to household pets and degrading their ability to feed and clothe their own children, Clorox totally failed to apologize adequately, leaving a cloud of negativity hovering over its social media outlets. When you're providing product to an event, only to have it put the participants in danger, you'd better believe your reputation is on the line. That's why not one, but six Exploding Tires Left Pirelli Needing Crisis Management after the British Grand Prix.In this post, we offer some Crisis Management Advice for Golden Corral as it battles the reputation damage that comes with becoming the latest addition to the viral video hall of shame.
With Goodwill Exposed Paying Sweatshop Wages to Disabled
, many are questioning what the real motivations are behind this "charitable" organization. Is a conflict between stated ideals and real-life actions to blame for this crisis?
Microsoft was forced to go back to Crisis Management 101 for XBox One
after details of its newest gaming system's sharing and trading policies were met with a tidal wave of backlash from consumers.Erik Bernstein is a freelance writer, editor of Crisis Manager, Social Media Manager for Bernstein Crisis Management, and self-pronounced one-man-band at Bernstein Social Media.
|Apropos of Nothing|
Social Media Training
Want to get your feet wet with social media but don't know where to start? Maybe you have accounts, but aren't sure what to post, or how to reply?
Being active on social media is a must these days, but you have to do it right. Erik Bernstein, Bernstein Crisis Management's Social Media Manager, now offers social media training sessions in person or via Skype for groups and individuals.
For questions or pricing info, please email email@example.com
Bernsteins Available to Deliver Free Guest Lectures, Q&A Sessions
Jonathan alone, or the team of Jonathan and Erik Bernstein, are available at no charge to deliver guest lectures and host Q&A sessions with college classes via Skype or Google Hangout.
The lectures are fun for both us and students, and we're more than happy to allow recording for your future use. All you need at your end is a single computer with webcam and a strong broadband connection for us to appear in your classroom in real-time.
Our next appearance is set for later this month at Cal State Long Beach and we can't wait!
Contact us for more info!
Attention Corporate Boards of Directors (and those who serve them).
If you're connected with a corporate board of directors in some way and think that board would benefit from having a veteran crisis management pro amongst its membership, please contact me. -- Jonathan
(aka blatant self-promotion)
Expanded Crisis Manager Bookstore
We've recently expanded the Crisis Manager Bookstore to include offerings from esteemed colleagues like Melissa Agnes, Gerald Baron, Chris Syme and Jim Lukaszewski that cover topics from crisis communication and traditional PR to social media and cutting-edge crisis management. We'll be adding other authors we admire in the weeks ahead.
Visit the new Crisis Manager Bookstore to see all of the material available now!
Keeping the Wolves at Bay: Media Training
Learn how to deal with traditional or social media during a crisis in this educational and entertaining guide from Crisis Manager publisher Jonathan Bernstein. $25 for the hard copy and $10 for the PDF.
Head to the Crisis Manager Bookstore for more information and/or to purchase.
Manager's Guide to Crisis Management
Whether you're a seasoned manager, aspiring up-and-comer, or student of crisis management, Jonathan Bernstein's textbook, Manager's Guide to Crisis Management (McGraw-Hill, 2011) will put you in control of any situation.
Looking for a Turn-Key Social Media Solution?
Missing out on all the promotional, SEO and reputation management advantages of being active on social media platforms? Hire someone to be your voice...like Erik Bernstein, editor of Crisis Manager. He's the one largely responsible for keeping the Bernstein Crisis Management website and social media accounts highly ranked and popular and can do the same for you, while creating a set of valuable social presences that can be turned over to your full control at any time
Guest authors are very welcome to submit material for "Crisis Manager." There is no fee paid, but most guest authors have reported receiving business inquiries as a result of appearing in this publication. Case histories, experience-based lessons, commentary on current news events and editorial opinion are all eligible for consideration. Submission is not a guarantee of acceptance.
Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.
Write to Jonathan at: firstname.lastname@example.org
Erik Bernstein is editor of Crisis Manager and is also Social Media Manager for Bernstein Crisis Management, Inc.
Write to Erik at: email@example.com
Legal Disclaimer (aka the small print)
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A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.