The Internet Newsletter about Crisis Management 
 Editor: Erik Bernstein 
 Publisher: Jonathan Bernstein

"For Those Who Are Crisis Managers,
Whether They Want to be or Not"

2013 Jonathan Bernstein

$9.3 Billion Lost to Crises Every Single Month     

Volume XIV, Number 19

October 18, 2013    

Just a Thought    


"Prevention is better than cure."


- Desiderius Erasmus         


From the Editor  


Every day in the news we see easily preventable or poorly handled crises costing organizations hefty sums of money and demolishing invaluable chunks of reputation, yet the single most common argument we hear against investing in crisis management planning is that it's "too expensive."

We can talk about our experiences 'til we're blue in the face, but what really convinces people is when they hear just how much they stand to lose. That's why we thought it was important to share this post, from our Management Help Library blog:

Still don't think crisis management should be a priority?

We all know that crises can create financial damage, but do you really understand how much damage?  The stats below, quoted from a BusinessInsurance.com article, may surprise you:
Natural catastrophes and man-made disasters caused insured losses of $20 billion in the first half of 2013, with floods a major contributor to that total, according to a Swiss Re Ltd. report released Wednesday.

The Swiss Re sigma study found that natural catastrophes and man-made disasters caused economic losses of $56 billion and resulted in insured losses of more than $20 billion during the first six months of the year, $17 billion of the total due to catastrophes.

In the first half of 2012, natural catastrophes and man-made disasters caused insured losses of about $21 billion, Swiss Re said.
The numbers confirm what we've long espoused - crisis preparedness is an investment, not an expense. 
The above mentioned damage averages at $9.3 billion monthly. The cost of comprehensive vulnerability assessment, crisis planning and training is minuscule compared to the potential losses.

If you like what you see in this ezine, please pass it on to others by using the "Forward Email" link at the bottom of the ezine and tell them to subscribe! 

(Note: If you just "Forward" using your own email program's "Forward" function and your recipient thinks they're being spammed, they can click on the Opt Out link and opt YOU off the list. So use the "Forward Email" link, please.) 

Thank you, and read on.


          - Ed.
Interested in repurposing BCM articles
or blog posts?


Would you like to share a post with your audience, reprint one of BCM's how-to's for office use, or take students through a set of case studies?  


We're happy to give permission for material to be repurposed in just about any way you'd like. Simply submit a request to jonathan@bernsteincrisismanagement.com.

Two Wolves for the Price of One!
We would like to show our appreciation to our readers by offering a 2-for-1 special on Jonathan Bernstein's media training manual, "Keeping the Wolves at Bay" through the end of October 2013.

Along with every print edition ($25), readers will receive a free copy of the PDF version (normally $10), perfect for ensuring you have this easy-to-digest advice right at your fingertips no matter where you are.
By Erik Bernstein

You've probably seen the viral video of a young woman quitting her job to the tunes of Kanye West by now, and may even have been tempted to emulate it, but not so fast! Before you go burning bridges, hear us out on Why You Shouldn't Copy the "I Quit" Video.

Really? UM and Missoula Still Making Crisis Management Mistakes? Apparently even after facing intense national scrutiny for favorable treatment of student athletes accused of misconduct, officials at both the University of Montana and the county it resides in still haven't learned to watch their step.

The latest entry in our "Crisis Management Musts" series, Crisis Management Musts: Plan for Cyber Attacks looks at how new technology has rendered even the most secure of passwords nearly obsolete, and what you can do to keep your systems secure.

L.A.'s DWP - How NOT to Handle the Media is a perfect example of what happens when you play ostrich during a crisis. While DWP officials bury their heads in the sand, LA Times reporters are merrily roasting the end of them that's left sticking straight up in the air.

A rubber version of a dog that was abused to death and a "naughty" costume for toddlers? Wake Up Walmart! Your buyers clearly need some crisis management training, because they're making some VERY questionable decisions regarding what to stock on store shelves for Halloween.

We understand the need to create interesting marketing schemes in today's competitive market, but Coca-Cola Ignores Crisis Management 101 and Pays the Price should serve as a reminder to those who skip the essential step of considering the potential negative implications of any new campaign.

When you're bringing one of the most popular gaming franchises ever created to the 'net for the first time, there are bound to be some hiccups. Rockstar games knew this, and made sure to be positioned for Crisis Management before Grand Theft Auto Online Launch.

How-To: Immediately Lose a Twitter Follower highlights one of the most common, and most irritating, mistakes people make on Twitter.

In the midst of the shutdown, Congressman Rokita Flunks Media Relations 101 big time by repeatedly making sexist comments regarding CNN's Carol Costello during a live interview.
Apropos of Nothing

Social Media Training


Want to get your feet wet with social media but don't know where to start? Maybe you have accounts, but aren't sure what to post, or how to reply?


Being active on social media is a must these days, but you have to do it right. Erik Bernstein, Bernstein Crisis Management's Social Media Manager, now offers social media training sessions in person or via Skype for groups and individuals.  


For questions or pricing info, please email erik@bernsteincrisismanagement.com 


Bernsteins Available to Deliver Free Guest Lectures, Q&A Sessions


Jonathan alone, or the team of Jonathan and Erik Bernstein, are available at no charge to deliver guest lectures and host Q&A sessions with college classes via Skype or Google Hangout. Our latest presentation was to a graduate-level Healthcare Marketing course at Cal State Long Beach.    


The lectures are fun for both us and students, and we're more than happy to allow recording for your future use. All you need at your end is a single computer with webcam and a strong broadband connection for us to appear in your classroom in real-time.   


Contact us for more info!


Attention Corporate Boards of Directors (and those who serve them). 


If you're connected with a corporate board of directors in some way and think that board would benefit from having a veteran crisis management pro amongst its membership, please contact me. -- Jonathan


Business Announcements
(aka blatant self-promotion) 


Expanded Crisis Manager Bookstore 


We've recently expanded the Crisis Manager Bookstore to include offerings from esteemed colleagues like Melissa Agnes, Gerald Baron, Chris Syme and Jim Lukaszewski that cover topics from crisis communication and traditional PR to social media and cutting-edge crisis management.  We'll be adding other authors we admire in the weeks ahead. 

Visit the new Crisis Manager Bookstore to see all of the  material available now!



Keeping the Wolves at Bay: Media Training 


Book Cover JPG

Learn how to deal with traditional or social media during a crisis in this educational and entertaining guide from Crisis Manager publisher Jonathan Bernstein. $25 for the hard copy and $10 for the PDF.


Head to the Crisis Manager Bookstore for more information and/or to purchase.





Manager's Guide to Crisis Management



Whether you're a seasoned manager, aspiring up-and-comer, or student of crisis management, Jonathan Bernstein's textbook, Manager's Guide to Crisis Management (McGraw-Hill, 2011) will put you in control of any situation. 






Looking for a Turn-Key Social Media Solution?


Missing out on all the promotional, SEO and reputation management advantages of being active on social media platforms? Hire someone to be your voice...like Erik Bernstein, editor of Crisis Manager. He's the one largely responsible for keeping the Bernstein Crisis Management website and social media accounts highly ranked and popular and can do the same for you, while creating a set of valuable social presences that can be turned over to your full control at any time



More info:erik@bernsteincrisismanagement.com.


Guest Authors

Guest authors are very welcome to submit material for "Crisis Manager." There is no fee paid, but most guest authors have reported receiving business inquiries as a result of appearing in this publication. Case histories, experience-based lessons, commentary on current news events and editorial opinion are all eligible for consideration. Submission is not a guarantee of acceptance.


About Us

 Erik Bernstein

Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.

Write to Jonathan at: jonathan@bernsteincrisismanagement.com.

Erik Bernstein is editor of Crisis Manager and is also Social Media Manager for Bernstein Crisis Management, Inc.

Write to Erik at: erik@bernsteincrisismanagement.com.


Legal Disclaimer (aka the small print)

All information contained herein is obtained by Jonathan Bernstein from sources believed by Jonathan Bernstein to be accurate and reliable. 


Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.  


Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.  


Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages.  


A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.


In This Issue
Just A Thought
BCM Articles/Blogs for Reprint
2 Wolves for the Price of 1!
Apropos of Nothing
Quick Links


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