Just a Thought
|"A reputation for a thousand years may depend upon the conduct of a single moment."
From the Editor
This issue's "Just a Thought" is one of my favorite quotes because it really is the ultimate reminder of the importance of being prepared.
In most every crisis, there is not one single moment, but many, which could begin your reputation's decline. Did everyone make it through the evacuation plan safely? Was the chemical spill contained properly at the site? How did you handle the tough questions thrown out by the media? Was somebody there to answer a customer complaint, avoiding the crisis altogether?
All of these examples have one thing in common - they aren't going smoothly without prior planning, and practice.
When your reputation rests on that single moment, will you be prepared, or would you rather risk a thousand years?
Thank you, and read on.
|Interested in repurposing BCM articles |
or blog posts?
Would you like to share a post with your audience, reprint one of BCM's how-to's for office use, or take students through a set of case studies?
We're happy to give permission for material to be repurposed in just about any way you'd like. Simply submit a request to firstname.lastname@example.org.
By Erik Bernstein
Here are just a few of the latest posts:
Don't let missteps cost you when it comes to crises. Learn The 13 Biggest Mistakes in Crisis Communications so you can avoid them at all costs.
With the whole world buzzing about the Olympics, Jonathan Bernstein spoke with USA Today to offer some Crisis Management Advice for Sochi Sponsors & You.
Landing on a list titled "10 Most Hated Companies in America" means SOMETHING is wrong with your organization. If You're On This List, You Need Crisis Management Now!
An insight from American columnist Bill Vaughn provided the inspiration for Crisis Management Quotables...on Being Alright with Being Wrong.
Piers Morgan...Phone Hacker? That's right, the CNN anchor (who actually just lost his job) may be facing charges of participating in phone hacking while editor at the UK's Daily Mirror, leaving his reputation in an awfully bad spot.
Is Facebook Reading Your Private Messages? With a new lawsuit saying the answer is "Yes", will the social media giant need crisis management, or is it still too popular to care?
When thousands of your stakeholders are upset, showing you understand is important. A glaring lack of compassion in its communications is why we said Yahoo's Crisis Management after Hack Lacks Key Ingredient.
Could your connected household appliances like refridgerators, DVR's, and video game console be used as part of a cyber attack? You bet. Emerging Crisis Management Risk: the "Internet of Things" looks at one of the first known hacks of this type, and discusses the potential repercussions.
We've been saying 2014 will be the year of the hack, and there's already no lack of supporting evidence. Higher Ed Hack Means Crisis Management for UMD covers a major privacy breach that happened AFTER the University of Maryland doubled its IT staff.
Erik Bernstein is a freelance writer, editor of Crisis Manager, Social Media Manager for Bernstein Crisis Management, and consultant/trainer at Bernstein Social Media.
|Apropos of Nothing|
Social Media Training
Want to get your feet wet with social media but don't know where to start? Maybe you have accounts, but aren't sure what to post, or how to reply?
Being active on social media is a must these days, but you have to do it right. Erik Bernstein, Bernstein Crisis Management's Social Media Manager, now offers social media training sessions in person or via Skype for groups and individuals.
For questions or pricing info, please email email@example.com
Bernsteins Available to Deliver Free Guest Lectures, Q&A Sessions
Jonathan alone, or the team of Jonathan and Erik Bernstein, are available at no charge to deliver guest lectures and host Q&A sessions with college classes via Skype or Google Hangout. Our latest presentation was to a great graduate-level class in Crisis Management at the New York Institute of Technology!
The lectures are fun for us and students, and we're more than happy to allow recording for your future use. All you need at your end is a single computer with webcam and a strong broadband connection for us to appear in your classroom in real-time.
Contact us for more info!
Attention Corporate Boards of Directors (and those who serve them).
If you're connected with a corporate board of directors in some way and think that board would benefit from having a veteran crisis management pro amongst its membership, please contact me. -- Jonathan
(aka blatant self-promotion)
Are your employees putting your company at risk?
Most people don't recognize a well-crafted online phishing scam when they see one, and that's exactly what cybercriminals count on.
With more than 500 million phishing emails being sent every day, and the increasing use of uncontrolled environments for accessing and sharing sensitive data, the need for proactive training has never been greater.
You can help your organization fight back by changing the way security training is done. Here's our process:
- Assess: Even before training begins, a simulated attack is launched on your employees. This not only helps you to assess current vulnerabilities, it also helps motivate employees to learn because they immediately realize how susceptible they are to an attack.
- Train: Our tactile approach to learning is proven to reduce employee vulnerability. Each 10-minute interactive and game-based module presents realistic examples and practice to engage your employees, improve their cyber security knowledge, reinforce learning, and measurably change their behavior.
- Measure: Data collected during training enables you to measure and report on the progress of your employees' learning. You'll know which employees are strong, and which are weaker in their cyber security knowledge - not just whether they completed the online training.
Don't let your employees fall for phishing scams hook, line, and sinker. Teach them how to recognize and avoid today's most advanced attacks before it's too late.
Learn more! Our always-available, cloud-based training content is available in 7 languages. For pricing and demonstration information, contact firstname.lastname@example.org
Expanded Crisis Manager Bookstore
We've recently expanded the Crisis Manager Bookstore to include offerings from esteemed colleagues like Melissa Agnes, Gerald Baron, Chris Syme and Jim Lukaszewski that cover topics from crisis communication and traditional PR to social media and cutting-edge crisis management. We'll be adding other authors we admire in the weeks ahead.
Visit the new Crisis Manager Bookstore to see all of the material available now!
Keeping the Wolves at Bay: Media Training
Learn how to deal with traditional or social media during a crisis in this educational and entertaining guide from Crisis Manager publisher Jonathan Bernstein. $25 for the hard copy and $10 for the PDF.
Head to the Crisis Manager Bookstore for more information and/or to purchase.
Manager's Guide to Crisis Management
Whether you're a seasoned manager, aspiring up-and-comer, or student of crisis management, Jonathan Bernstein's textbook, Manager's Guide to Crisis Management (McGraw-Hill, 2011) will put you in control of any situation.
Looking for a Turn-Key Social Media Solution?
Missing out on all the promotional, SEO and reputation management advantages of being active on social media platforms? Hire someone to be your voice...like Erik Bernstein, editor of Crisis Manager. He's the one largely responsible for keeping the Bernstein Crisis Management website and social media accounts highly ranked and popular and can do the same for you, while creating a set of valuable social presences that can be turned over to your full control at any time
Guest authors are very welcome to submit material for "Crisis Manager." There is no fee paid, but most guest authors have reported receiving business inquiries as a result of appearing in this publication. Case histories, experience-based lessons, commentary on current news events and editorial opinion are all eligible for consideration. Submission is not a guarantee of acceptance.
Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.
Write to Jonathan at: email@example.com
Erik Bernstein is editor of Crisis Manager and is also Social Media Manager for Bernstein Crisis Management, Inc.
Write to Erik at: firstname.lastname@example.org
Legal Disclaimer (aka the small print)
All information contained herein is obtained by Jonathan Bernstein from sources believed by Jonathan Bernstein to be accurate and reliable.
Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.
Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.
Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages.
A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.