Ono the OstrichCRISIS MANAGER
The Internet Newsletter about Crisis Management 
 Editor: Erik Bernstein 
 Publisher: Jonathan Bernstein

"For Those Who Are Crisis Managers,
Whether They Want to be or Not"


ISSN:1528-3836
2014 Jonathan Bernstein

Tragedy is not a Marketing Device


Volume XV, Number 15

August 19, 2014    

Just a Thought  

 
"Anticipating and often preventing crises is easy if you're not in denial that they'll happen."

- Jonathan Bernstein
 
From the Editor

Robin William's passing had a deep personal impact on many, and users flocked to the 'net and social media to share their respect, as well as promote awareness of mental health.

Unfortunately, as with every other tragic news story, some attempted to take advantage of the buzz with distasteful marketing campaigns hitchhiking on the topic. Those I did see, however, were met with what should have been easily predictable (and well-deserved) backlash. 

Let's throw ethics and common sense out the window and look at it purely from a logical standpoint. Attempting to capitalize on tragedy will draw attention, but it won't be the type that leads to sales or new clients, so why do it at all?

Memorial posts or sharing your feelings on a matter that impacts many can be an excellent way to show your organization's heart and voice, but make certain you leave no doubt as to whether you are paying respect or advertising. Otherwise, you risk creating a crisis of your own.

  

- Erik

Interested in reprinting BCM articles or blog posts?
We're happy to give permission for material to be reprinted in hard copy or online!

If you find something you would like to reprint, simply submit a request to jonathan@bernsteincrisismanagement.com.

 

Blogs!

Our blogs on the Bernstein Crisis Management page and at the Free Management Library are full of posts covering topics from reputation management, to social media, to crisis management case studies and more. 
 
In this section we take look at some of the most popular posts from recent weeks: 

Lessons from American Apparel's 4th of July Social Media Fail looks at a mistake that created a massive reputation risk for the organization, and what led to it being possible in the first place.

Why should you care if your stakeholders trust you? Crisis Management Musts - Keeping a Healthy Trust Account explains.

A quote from Ralph Waldo Emerson guides us to a lesson on how things like prior reputation and your body language can hinder communications in Crisis Management Quotables...on Showing Through.

In Chase's (ineffective) Compassion-Free Crisis Management, we look at a poor apology for what's clearly an issue that would upset many stakeholders.

OKCupid stunned many by proudly announcing they've manipulated and spied on users of their service, leading us to ask, OKCupid - PR Genius or Crisis Management Mess?

Experts agree it's a vital skill in modern business, but do you know How to Dodge a Customer Service Crisis on Social Media?

It's time to stop procrastinating. Follow a few simple daily steps and You Can Boost Your Online Reputation!

We've been fans of the CDC's crisis practices since their major overhaul a few years back, but now an Anthrax Scare Blemishes CDC's Crisis Management Track Record.

File this one under "EEW!" - Lack of Handwashing Leads to Easily Preventable Crises for Hospitals.

Apropos of Nothing

ATTENTION ANYONE FORMALLY ASSOCIATED WITH COLLEGES AND UNIVERSITIES IN THE WESTERN U.S.
 
I enjoyed my recent participation in the University of Oregon's "Guest Executive" program so much that I would love to do more of the same at other schools that aren't TOO far a trip from my Los Angeles-area base. Over a two-day period, UO had me guest lecture/teach at four PR-related classes and make an "open to the public" speech. They covered all travel costs and a modest honorarium.  
 
If you can do the same, please contact me, jonathan@bernsteincrisismanagement.com

 

Bernsteins Available to Deliver Free Guest Lectures, Q&A Sessions

 

Jonathan alone, or the team of Jonathan and Erik Bernstein, are available at no charge to deliver guest lectures and host Q&A sessions with college classes via Skype or Google Hangout. Our latest presentation was to Karen Freberg's social media class at the University of Louisville (shout out to any readers from the #Freberg14 crew!).

  

The lectures are fun for us and students, and we're more than happy to allow recording for your future use. All you need at your end is a single computer with webcam and a strong broadband connection for us to appear in your classroom in real-time.   

 

Contact us for more info!

 

Attention Corporate Boards of Directors (and those who serve them). 

 

If you're connected with a corporate board of directors in some way and think that board would benefit from having a veteran crisis management pro amongst its membership, please contact me. -- Jonathan

 

 

Business Announcements 

(aka blatant self-promotion) 

 

  

Are Your Social Media Managers Crisis Trained?

A solid social media manager has quickly become a must-have for organizations of any size, and can make an immense difference by driving in customers and building your positive reputation online.

The problem is, the vast majority are simply not equipped to even identify building crises, much less take the steps necessary to cope with and mitigate the damage that can result.

That's where we come in.

Bernstein Crisis Management is now offering crisis management training for social media managers, both independent and in-house, as well as social media firms.

For an overview of our services, estimates, or more information, contact erik@bernsteincrisismanagement.com

 

Traditional Social Media Training


Want to get your feet wet with social media but don't know where to start? Maybe you have accounts, but aren't sure what to post, or how to reply?

Being active on social media is a must these days, but you have to do it right. Erik Bernstein, Bernstein Crisis Management's Social Media Manager, now offers social media training sessions in person or via Skype for groups and individuals.

For questions or pricing info, please email erik@bernsteincrisismanagement.com

 

Expanded Crisis Manager Bookstore 

 

We've recently expanded the Crisis Manager Bookstore to include offerings from esteemed colleagues like Melissa Agnes, Gerald Baron, Chris Syme and Jim Lukaszewski that cover topics from crisis communication and traditional PR to social media and cutting-edge crisis management.  We'll be adding other authors we admire in the weeks ahead. 


Visit the new Crisis Manager Bookstore to see all of the  material available now!

  

Keeping the Wolves at Bay: Media Training 

Book Cover JPG

Learn how to deal with traditional or social media during a crisis in this educational and entertaining guide from

Crisis Manager publisher Jonathan Bernstein. 

 

$25 for hard copy, $10 for PDF.

 

Head to the Crisis Manager Bookstore for more information and/or to purchase.

MgrsGuideCover

 

Whether you're a seasoned manager, aspiring up-and-comer, or student of crisis management, Jonathan Bernstein's textbook,Manager's Guide to Crisis Management will put you in control of any situation. 

 

 


Guest Authors
 

Guest authors are very welcome to submit material for "Crisis Manager." There is no fee paid, but most guest authors have reported receiving business inquiries as a result of appearing in this publication. Case histories, experience-based lessons, commentary on current news events and editorial opinion are all eligible for consideration. Submission is not a guarantee of acceptance.

 


About Us

 

   Erik Bernstein

Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.

Write to Jonathan at: jonathan@bernsteincrisismanagement.com.

Erik Bernstein is editor of Crisis Manager and Social Media Manager/Lead Social Media Trainer for Bernstein Crisis Management, Inc.

Write to Erik at: erik@bernsteincrisismanagement.com.

 


Legal Disclaimer (aka the small print)

All information contained herein is obtained by Jonathan Bernstein from sources believed by Jonathan Bernstein to be accurate and reliable. 

 

Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.  

 

Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.  

 

Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages.  

 

A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.

 

In This Issue
Just A Thought
Blogs!
Apropos of Nothing
Quick Links
Contact

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