Just a Thought
"If you want to recover from a self-inflicted wound, first put down the gun."
- Jonathan Bernstein
From the Editor
Online privacy is an oxymoron - but one that apparently almost half of all Americans thinks is more important than national security.
The results of a recent poll commissioned by data privacy management company TRUSTe came as a bit of a surprise to me. When presented with the statement, "Personal online privacy is not as important as national security," 45 percent of those surveyed disagreed.
While there is a whole 'nother debate we could dig into, what I'm interested in is the effect of this thinking on business. Here are a few more telling stats from the survey:
In the past 12 months, 77 percent of those concerned about online privacy moderated their online activity because of their concerns:
- 57 percent have not clicked on an online ad
- 51 percent withheld some personal information they were asked for
- 35 percent have not downloaded an app/product
- 25 percent stopped an online transaction before completing it
- 9 percent deleted an online account
What this shows is that the public is increasingly willing to either dilute their interactions with businesses or even walk away entirely if they get the feeling their privacy may be violated. This means building and keeping their trust is absolutely critical to succeeding in today's crowded market.
We have long said reputation is any organization's most valuable asset, and it's never been more true than now. To put it bluntly, if a reputation as being trustworthy, caring, and deserving of the investments made by customers, clients, or investors isn't pretty damn near the top of your priority list, you're doing it wrong.
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In this section we take look at some of the most popular posts from recent weeks:
In a post reviewing yet another corporate data breach, we share why we think Chik-Fil-A's Data Breach Response was Just OK.
Inflight Internet Provider Gogo Caught in Major No-No looks at the revelation, from a Google employee, that their site certificates are being faked by Gogo, leaving users open to invasion of privacy, or worse.
We ask the question, JetBlue's Awkward Ad Campaign - More Harm than Good? after seeing some questionable videos the airline published as part of a Twitter marketing campaign.
A-Rod's Crisis Management To-Do List is a long one, but our recommendations from this post would be a good start.
We extract a lesson from Hermann Hesse, author of such works as Steppenwolf, Siddartha, and The Glass Bead Game, in Crisis Management Quotables...on Intent and Reality.
Establishing yourself on the 'net takes time, time many don't want to spend, but as we discussed in this issue's editorial, Building Your Online Reputation is one of the most essential tasks for both business and crisis management today.
The Reputation Feedback Loop is a concept from social media strategist Sally Falkow that does an excellent job of putting organizations on the path to a positive reputation.
Our jaws hit the floor when we heard Lance Armstrong's Unbelievable Interview, an interview in which he blows a massive PR opportunity by saying that yes, he would cheat again.
Taking control of your name and making sure people recognize it is a boon to reputation and your bottom line, and in Branding Your Business to Boost Reputation, we share an infographic that shows you how to do just that.
Do you have a topic you'd like to see featured in our blogs? Send an email to email@example.com and there's a good chance you'll be seeing it right here in the next issue!
|Apropos of Nothing|
ATTENTION ANYONE FORMALLY ASSOCIATED WITH COLLEGES AND UNIVERSITIES IN THE WESTERN U.S.
I enjoyed my recent participation in the University of Oregon's "Guest Executive" program so much that I would love to do more of the same at other schools that aren't TOO far a trip from my Los Angeles-area base. Over a two-day period, UO had me guest lecture/teach at four PR-related classes and make an "open to the public" speech. They covered all travel costs and a modest honorarium.
Bernsteins Available to Deliver Free Guest Lectures, Q&A Sessions
Jonathan alone, or the team of Jonathan and Erik Bernstein, are available at no charge to deliver guest lectures and host Q&A sessions with college classes via Skype or Google Hangout. Our latest presentation was to Karen Freberg's social media class at the University of Louisville (shout out to any readers from the #Freberg14 crew!).
The lectures are fun for us and students, and we're more than happy to allow recording for your future use. All you need at your end is a single computer with webcam and a strong broadband connection for us to appear in your classroom in real-time.
Contact us for more info!
Attention Corporate Boards of Directors (and those who serve them).
If you're connected with a corporate board of directors in some way and think that board would benefit from having a veteran crisis management pro amongst its membership, please contact me. -- Jonathan
(aka blatant self-promotion)
Preparing Candidates for C-Suite Interviews
In 2014, a client familiar with Jonathan Bernstein's media training techniques suggested that the same methods would help her husband, a candidate for a C-Suite position at several companies, be better focused and prepared for his interviews. She was right and, as he moved through the interview process, the candidate received a number of one-hour trianing sessions by Jonathan, via webcam. That candidate is now the CFO of a $23 billion company and is available as a confidential reference.
Are Your Social Media Managers Crisis Trained?
A solid social media manager has quickly become a must-have for organizations of any size, and can make an immense difference by driving in customers and building your positive reputation online.
The problem is, the vast majority are simply not equipped to even identify building crises, much less take the steps necessary to cope with and mitigate the damage that can result.
That's where we come in.
Bernstein Crisis Management is now offering crisis management training for social media managers, both independent and in-house, as well as social media firms.
Traditional Social Media Training
Want to get your feet wet with social media but don't know where to start? Maybe you have accounts, but aren't sure what to post, or how to reply?
Being active on social media is a must these days, but you have to do it right. Erik Bernstein, Bernstein Crisis Management's Social Media Manager, now offers social media training sessions in person or via Skype for groups and individuals.
Expanded Crisis Manager Bookstore
We've recently expanded the Crisis Manager Bookstore to include offerings from esteemed colleagues like Melissa Agnes, Gerald Baron, Chris Syme and Jim Lukaszewski that cover topics from crisis communication and traditional PR to social media and cutting-edge crisis management. We'll be adding other authors we admire in the weeks ahead.
Visit the new Crisis Manager Bookstore to see all of the material available now!
Keeping the Wolves at Bay: Media Training
Learn how to deal with traditional or social media during a crisis in this educational and entertaining guide from
Crisis Manager publisher Jonathan Bernstein.
$25 for hard copy, $10 for PDF.
Head to the Crisis Manager Bookstore for more information and/or to purchase.
Whether you're a seasoned manager, aspiring up-and-comer, or student of crisis management, Jonathan Bernstein's textbook,Manager's Guide to Crisis Management will put you in control of any situation.
Guest authors are very welcome to submit material for "Crisis Manager." There is no fee paid, but most guest authors have reported receiving business inquiries as a result of appearing in this publication. Case histories, experience-based lessons, commentary on current news events and editorial opinion are all eligible for consideration. Submission is not a guarantee of acceptance.
Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.
Write to Jonathan at: firstname.lastname@example.org
Erik Bernstein is editor of Crisis Manager and Social Media Manager for Bernstein Crisis Management, Inc.
Write to Erik at: email@example.com
Bernstein Crisis Management, Inc. is located at 700 S. Myrtle Ave., #404, Monrovia, CA 91016. Telephone: (626) 825-3838.
Legal Disclaimer (aka the small print)
All information contained herein is obtained by Jonathan Bernstein from sources believed by Jonathan Bernstein to be accurate and reliable.
Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.
Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.
Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages.
A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.