Ono the Ostrich CRISIS MANAGER
The Internet Newsletter about Crisis Management
Editor: Erik Bernstein
Publisher: Jonathan Bernstein

"For Those Who Are Crisis Managers,
Whether They Want to be or Not"


ISSN:1528-3836
2015 Jonathan Bernstein

Rio Olympics Hits Sewage-Filled Stumbling Block


Volume XVI, Number 13

July 31, 2015

Just a Thought

"Attention everyone who has engaged in shameful and stupid behavior in the past and has gotten away with it because no one knew about it: Welcome to the Age of the Internet."

- Jonathan Bernstein

From the Editor
The Olympic Games are a spectacle of the highest order, and as such never fail to present a series of lessons in communications, reputation, and crisis management.

Those lessons are starting off early for organizers of next summer's Games, to be held in Rio De Janiero, as a result of an AP investigation that uncovered dangerous levels of viruses in the waters olympians will enter for swimming and boating competitions.

The cause? Massive amounts of human feces. So much feces, in fact, that some tests found up to 1.7 million times more virus material than it would take to close the beaches in our home state of California immediately.

Competitors currently practicing in the region are speaking out as well, telling reporters many of them have repeatedly fallen ill despite taking every precaution possible.

The International Olympic committee is turning a blind eye to the problem, with medical director Dr. Richard Budgett telling AP that, "the IOC and Brazilian authorities should stick to their program of testing only for bacteria to determine whether the water is safe for athletes," despite widespread agreement from experts worldwide that most illnesses from water-based activities are related to viruses rather than bacteria.

Despite this mess, the Rio Olympic organizing committee's page still declares, "the rehabilitation and protection of the area's environment, particularly its bays and canals", as one of the major benefits of the event.

The IOC and Rio committee need to take a lesson from FIFA and (unlike their water) be transparent about what's going on. The truth will come out eventually either way, but if it's forced out by a third party the damage will be much more significant and lasting.

We'll be following developments related to the Olympics as they pertain to all things crisis and sharing them in a monthly post on the Bernstein Crisis Management blog. Follow along, and feel free to send info our way if you think it may make for a good topic to cover as we continue our series on Olympic crisis management through Summer 2016!
- Erik


Interested in reprinting BCM articles or blog posts?
We're happy to give permission for material to be reprinted in hard copy or online!

If you find something you would like to reprint, simply submit a request to jonathan@bernsteincrisismanagement.com.


Blogs!

Our blogs on the Bernstein Crisis Management page and at the Free Management Library are updated all week long with case studies and advice on crisis and reputation management.
Here, we share a look at some of the most popular posts from recent weeks:

Understanding How Audiences Use Social Media is critical when success hinges on getting your message to the right people at the right time.

We also looked at The Staggering Growth of Social Media, something that's had a direct impact on how crisis management is done.

BCM president Jonathan Bernstein shared his Crisis Management Best Practices to Combat Cyberbullying in this educational video.

Wise words from Jennifer Lee Carrell inspired Crisis Management Quotables...on Negative Nicknames.

Bug Bounties Take to the Sky examines United's entry into the formerly tech-industry only practice of paying off those who discover software vulnerabilities and report them.

Watching leadership say one thing and do another led us to declare that UCLA's Not Walking Its Talk in Data Breach Crisis Management.

Do you have a topic you'd like to see featured in our blogs? Send an email to erik@bernsteincrisismanagement.com and there's a good chance you'll be seeing it right here in the next issue!


Apropos of Nothing

Make Some Easy Money

Bernstein Crisis Management pays VERY generous referral commissions, a nice chunk of the first year's business from any referred client.

Avoid The Apology
Clueless advertising folks at Anheuser-Busch eliciting widespread anger with a Bud Lite commercial featuring the tagline "The perfect beer for removing 'no' from your vocabulary for the night";

Sea World launching its disastrous #askseaworld campaign, not thinking through how that hashtag could be comically and sadly hijacked;

Starbucks kicking off - and then aborting - its ill-considered "Race Together" campaign; or,

Trevor Noah, Jon Stewart's hand-picked replacement on "The Daily Show," coming under fierce online criticism for anti-Semitic and otherwise insensitive tweets.

So many of the damaging crises we see making headlines and creating costs every day could have been prevented if someone first asked, "What the (expletive deleted) could go wrong with this idea?" That's the premise behind Bernstein Crisis Management's AvoidTheApology.com.

To learn more, email
erik@bernsteincrisismanagement.com.

Bernsteins Available to Deliver Free Guest Lectures, Q&A Sessions

Jonathan alone, or the team of Jonathan and Erik Bernstein, are available at no charge to deliver guest lectures and host Q&A sessions with college classes via Skype or Google Hangout.

For our latest presentation we had the pleasure of speaking with Fred Muir's crisis communications class at USC's Annenberg School for Communication and Journalism.

The lectures are fun for us and students, and we're more than happy to allow recording for your future use. All you need at your end is a single computer with webcam and a strong broadband connection for us to appear in your classroom in real-time.

Contact us for more info!

Attention Corporate Boards of Directors (and those who serve them).

If you're connected with a corporate board of directors in some way and think that board would benefit from having a veteran crisis management pro amongst its membership, please contact me. -- Jonathan


Business Announcements

(aka blatant self-promotion)

Preparing Candidates for C-Suite Interviews

In 2014, a client familiar with Jonathan Bernstein's media training techniques suggested that the same methods would help her husband, a candidate for a C-Suite position at several companies, be better focused and prepared for his interviews. She was right and, as he moved through the interview process, the candidate received a number of one-hour trianing sessions by Jonathan, via webcam. That candidate is now the CFO of a $23 billion company and is available as a confidential reference.

Jonathan Bernstein is available to provide the same training to others, write jonathan@bernsteincrisismanagement.com
Are Your Social Media Managers Crisis Trained?

A solid social media manager has quickly become a must-have for organizations of any size, and can make an immense difference by driving in customers and building your positive reputation online.

The problem is, the vast majority are simply not equipped to even identify building crises, much less take the steps necessary to cope with and mitigate the damage that can result.

That's where we come in.

Bernstein Crisis Management is now offering crisis management training for social media managers, both independent and in-house, as well as social media firms.

For an overview of our services, estimates, or more information, contact erik@bernsteincrisismanagement.com

Traditional Social Media Training


Want to get your feet wet with social media but don't know where to start? Maybe you have accounts, but aren't sure what to post, or how to reply?

Being active on social media is a must these days, but you have to do it right. Erik Bernstein now offers social media training sessions in person or via Skype for groups and individuals.

For questions or pricing info, please email erik@bernsteincrisismanagement.com

Expanded Crisis Manager Bookstore

We've recently expanded the Crisis Manager Bookstore to include offerings from esteemed colleagues like Melissa Agnes, Gerald Baron, Chris Syme and Jim Lukaszewski that cover topics from crisis communication and traditional PR to social media and cutting-edge crisis management. We'll be adding other authors we admire in the weeks ahead.


Visit the new Crisis Manager Bookstore to see all of the material available now!

Keeping the Wolves at Bay: Media Training

Book Cover
JPG

Learn how to deal with traditional or social media during a crisis in this educational and entertaining guide from

Crisis Manager publisher Jonathan Bernstein.

$25 for hard copy, $10 for PDF.

Head to the Crisis Manager Bookstore for more information and/or to purchase.

MgrsGuideCover

Whether you're a seasoned manager, aspiring up-and-comer, or student of crisis management, Jonathan Bernstein's textbook,Manager's Guide to Crisis Management will put you in control of any situation.



Guest Authors

Guest authors are very welcome to submit material for "Crisis Manager." There is no fee paid, but most guest authors have reported receiving business inquiries as a result of appearing in this publication. Case histories, experience-based lessons, commentary on current news events and editorial opinion are all eligible for consideration. Submission is not a guarantee of acceptance.



About Us

Erik
Bernstein

Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.

Write to Jonathan at: jonathan@bernsteincrisismanagement.com.

Erik Bernstein is vice president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the VP position.

Write to Erik at: erik@bernsteincrisismanagement.com.

Bernstein Crisis Management, Inc. is located at 700 S. Myrtle Ave., #404, Monrovia, CA 91016. Telephone: (626) 825-3838.



Legal Disclaimer (aka the small print)

All information contained herein is obtained by Jonathan Bernstein from sources believed by Jonathan Bernstein to be accurate and reliable.

Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.

Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.

Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages.

A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.

In This Issue
Just A Thought
Blogs!
Apropos of Nothing
Quick Links
Contact

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