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Just a
Thought
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"Not
engaging in
crisis
prevention is
the same thing
as planning to
have a crisis."
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From
the Editor
The
upcoming Rio
Olympic Games
have been the
source of much
controversy,
and it shows
no signs of
slowing. The
latest comes
in the form of
an open letter, signed by more than 150 health experts
from around
the world,
that calls for
the games to
be delayed or
moved due to
the threat
posed by the
Zika virus.
The
letter calls
on the World
Health
Organization
to encourage
the change,
citing its
close working
relationship
with the
International
Olympic
Committee. The
WHO quickly
responded,
stating that,
"based on
current
assessment,
canceling or
changing the
location of
the 2016
Olympics will
not
significantly
alter the
international
spread of Zika
virus."
In the
midst of the
debate comes
finger
pointing over
the closeless
of the WHO and
the IOC, as
well as
accusations
from the other
side that
facts are
being taken
out of context
and magnified
out of
proportion.
What's
clear is that,
thank to the
steady stream
of controversy
surrounding
the games, the
IOC and Rio
organizers are
at a
reputation
deficit. And
of course it's
not helping
that big-name
athletes,
including most
recently
Chicago Bulls
player Pau
Gasol, are
announcing
publicly their
concerns over
the virus and
the safety of
the Rio Games
in general.
We're
reaching the
point where
those in
charge of
organizing the
Rio Games need
to do more
than talk
about how safe
the event will
be. People
don't want
endless
promises, they
want to see
facts. The WHO
has claimed
that its
conducting a
risk
assessment of
the Games,
including Zika
and other
health
factors, so
the first step
would be to
share those
results.
People have
already seen
reports of the
dangers,
including hard
stats. Show
them something
to the
contrary, or
the issue
could snowball
into a serious
problem for
the success of
Rio 2016.
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Interested in
reprinting BCM
articles or blog
posts?
|
We're
happy to give
permission for
material to be
reprinted in hard
copy or online!
If you find
something you would
like to reprint,
simply submit a
request to jonathan@bernsteincrisismanagement.com.
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Blogs
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Here,
we share a
look at some
of the most
popular posts
from recent
weeks:
Good
apologies are
a rarity,
which is why
we always try
to share one
when we spot
it. Cox Business Sincerely Apologizes is one of those
cases you'd do
well to base
your own
apologies on.
Examples of both
organizations and
individuals losing
money and valuable
data to clever
attacks are
everywhere today,
and these Spear-Phishing
Stats
confirm it.
Is
Your Online
Reputation
Getting the
Attention it
Deserves? If
the answer's
anything other
than a resounding,
"Yes!", you're
asking for
trouble.
The problems,
including
financial and
reputation-related,
that accompany
cyber bully
attacks are
gaining
recognition. Now,
some are actually
offering Insurance
Against Cyber
Bullies and
the hurt they can
create.
Do
you have a
topic you'd
like to see
featured in
our blogs?
Send an email
to erik@bernsteincrisismanagement.com
and there's a
good chance
you'll be
seeing it
right here in
the next
issue!
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Business
Announcements
(aka
blatant
self-promotion)
Are
There Any Holes
in Your Crisis
Planning?
Your
organization may
well have crisis
prevention and
response-related
plans in place -
but are you sure
they're going to
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bases? Bernstein
Crisis
Management's
Crisis Document
Audit is a
low-cost,
flat-rate
service which
will quickly
provide you with
a comprehensive
analysis of your
existing plans
and
recommendations
for improvement.
We're
Giving Away Keeping
the Wolves at
Bay and
other crisis
publications!
Several
new items have
been added to
our FREE crisis
management
library,
including Keeping
the Wolves at
Bay, the
widely used
media-training
manual published
by Jonathan
Bernstein.
Exciting
New Services
from Bernstein
Crisis
Management
We
are are proud to
introduce two new
services that will
allow us to better
meet the needs of
our clients!
First,
from entering new
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defending
billion-dollar
established
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public affairs
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led by twenty year
veteran Greg
Brooks, will help
you win the battle
for the hearts and
minds of audiences
from City Council
to the halls of
Congress.
Our
second addition is
based on the
belief that an
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to the emotional
reactions that
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outcome. Presented
and facilitated by
Steven Degelsmith,
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management
service will
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tools you need to
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Social
Media Crisis
Training
A solid social
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organizations of
any size, and can
make an immense
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driving in
customers and
building your
positive
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The
problem is, the
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simply not
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That's where we
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Bernstein
Crisis Management
is now offering
crisis management
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social media
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as social media
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About Us
Jonathan
Bernstein is
both publisher
of Crisis
Manager and
president of
Bernstein Crisis
Management,
Inc., a national
crisis
management
public relations
agency providing
24/7 access to
crisis response
professionals.
The agency
engages in the
full spectrum of
crisis
management
services: crisis
prevention,
response,
planning &
training. He has
been in the
public relations
field since
1982, following
five-year stints
in both military
intelligence and
investigative
reporting.
Write
to Jonathan at:
Erik
Bernstein is
vice president
of Bernstein
Crisis
Management.
Working in
crisis
management since
2009, Erik has
watched the
internet and
social media
change the
field. Today, he
brings that
experience to
bear assisting
clients to
protect and grow
their
reputations
using tactics
based on
real-world
knowledge and
experience.
Write
to Erik at:
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Legal
Disclaimer
(aka the small
print)
All
information
contained herein
is obtained by
Jonathan
Bernstein from
sources believed
by Jonathan
Bernstein to be
accurate and
reliable.
Because
of the
possibility of
human and
mechanical error
as well as other
factors, neither
Jonathan
Bernstein nor
Bernstein Crisis
Management is
responsible for
any errors or
omissions. All
information is
provided "as is"
without warranty
of any kind.
Bernstein Crisis
Management and
Jonathan
Bernstein make
no
representations
and disclaim all
express,
implied, and
statutory
warranties of
any kind to the
user and/or any
third party
including,
without
limitation,
warranties as to
accuracy,
timeliness,
completeness,
merchantability,
or fitness for
any particular
purpose.
Unless
due to willful
tortuous
misconduct or
gross
negligence,
Jonathan
Bernstein and
Bernstein Crisis
Management shall
have no
liability in
tort, contract,
or otherwise
(and as
permitted by
law, product
liability), to
the user and/or
any third party.
Under
no circumstance
shall Bernstein
Crisis
Management or
Jonathan
Bernstein be
liable to the
user and/or any
third party for
any lost profits
or lost
opportunity,
indirect,
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consequential,
incidental, or
punitive damages
whatsoever, even
if Bernstein
Crisis
Management or
Jonathan
Bernstein has
been advised of
the possibility
of such damages.
A
service of this
newsletter is to
provide news
summaries and/or
snippets to
readers. In such
instances
articles and/or
snippets will be
reprinted as
they are
received from
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party or as they
are displayed on
the originating
website or in
the original
article. As we
do not write the
news, we merely
point readers to
it, under no
circumstance
shall Bernstein
Crisis
Management or
Jonathan
Bernstein be
liable to the
user and/or any
third party for
any lost profits
or lost
opportunity,
indirect,
special,
consequential,
incidental, or
punitive damages
whatsoever due
to the
distribution of
said news
articles or
snippets that
lead readers to
a full article
on a news
service's
website, even if
Bernstein Crisis
Management or
Jonathan
Bernstein has
been advised of
the possibility
of such damages.
Authors of the
original news
story and their
publications
shall be
exclusively held
liable. Any
corrections to
news stories are
not mandatory
and shall be
printed at the
discretion of
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evaluation on a
case-by-case
basis.
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