Ono the Ostrich CRISIS MANAGER
The Internet Newsletter about Crisis Management
Editor: Erik Bernstein
Publisher: Jonathan Bernstein

"For Those Who Are Crisis Managers,
Whether They Want to be or Not"


ISSN:1528-3836
© 2016 Jonathan Bernstein

Will Reputation Issues Catch Up to the Auto Industry?


Volume XVII, Number 6

June 30, 2016

Just a Thought
"You can't spin stupidity."

- Jonathan Bernstein

From the Editor
As I write this, Toyota has just announced the recall of 2.87 million cars in relation to possible faults with emissions control units. Combine this with the 1.43 million-vehicle recall over airbag inflators announced Tuesday, and you have 3.37 million Toyota-built vehicles being called back for repair.
The auto industry creates a product that the majority of purchasers feel they need, and that gives it a certain amount of built-in crisis proofing. After all, no matter how dissatisfied someone who has to commute to work every day is with the industry as a whole, they're still putting money into a car.

But, the impact of major brands' constant recalls, safety issues, and admissions of outright lying to regulators and the public has left the drivers skeptical and frustrated.

We have new players in the auto industry who make the "old school" crowd look like they're moving at the speed of molasses. We have technology that's bringing us closer to true choices over whether we want or need to own a car at all. And, at the same time reputation is more valuable than ever before.

Will the errant manufacturers be able to shift the way they operate to keep up, or will they continue the perfect storm that is opening the way for new players to take center stage?

- EB

Interested in reprinting BCM articles or blog posts?
We're happy to give permission for material to be reprinted in hard copy or online!

If you find something you would like to reprint, simply submit a request to jonathan@bernsteincrisismanagement.com.


Blogs

The Bernstein Crisis Management blog, along with our blog at the Free Management Library are frequently updated and filled with case studies, advice, and the latest news on techniques, threats, and more.

Here, we share a look at some of the most popular posts from recent weeks:

Being ready in advance is at the core of successfully mitigating the majority of the damage from crises. If you're not Preparing for Social Media Crisis Management, you're in danger of even seemingly small issues becoming major problems.

Could a Social Media Crisis Land You in Court? Heck yes! You need to be aware of the legal ramifications of online actions, and so does your lawyer.

The FIFA scandals were a revelation that was both shocking and, if you ask insiders, a long time coming. Troubles aren't over for the organization though, as we see in the story of an Ethics Struggle: Scala vs. FIFA.

Did you receive a data breach notice from LinkedIn last month? We look at the notice from a crisis communications standpoint and deliver our opinion on its effectiveness in Crisis Communications Review: Linkedin's Data Breach Notice.

The "Internet of Things" promises convenience at a whole new level, with everything from dishwashers to cars to medical implants sending information to and fro. Problem is, connecting everything to the 'net is asking for them to be hacked. Are Your Things Putting You At Risk?

Starting from scratch with your own reputation management plan can be tough. Luckily, you don't have to! Infographic: Top Reputations in the Nation is a great resource if you're looking to emulate some of the best and brightest.

Do you have a topic you'd like to see featured in our blogs? Send an email to erik@bernsteincrisismanagement.com and there's a good chance you'll be seeing it right here in the next issue!


Business Announcements
(aka blatant self-promotion)
Are There Any Holes in Your Crisis Planning?

Your organization may well have crisis prevention and response-related plans in place - but are you sure they're going to cover all the bases? Bernstein Crisis Management's Crisis Document Audit is a low-cost, flat-rate service which will quickly provide you with a comprehensive analysis of your existing plans and recommendations for improvement.

Contact jonathan@bernsteincrisismanagement.com for more information.

We're Giving Away Keeping the Wolves at Bay and other crisis publications!

Several new items have been added to our FREE crisis management library, including Keeping the Wolves at Bay, the widely used media-training manual published by Jonathan Bernstein.

To visit the download page, click here.

Exciting New Services from Bernstein Crisis Management

We are are proud to introduce two new services that will allow us to better meet the needs of our clients!

First, from entering new markets to defending billion-dollar established industries, BCM's public affairs practice, led by twenty year veteran Greg Brooks, will help you win the battle for the hearts and minds of audiences from City Council to the halls of Congress.

Our second addition is based on the belief that an important piece in managing a crisis includes attending to the emotional reactions that influence the outcome. Presented and facilitated by Steven Degelsmith, Ph.D., our focused human factors in crisis management service will equip you with the tools you need to handle even the most volatile of situations.
Social Media Crisis Training

A solid social media manager has quickly become a must-have for organizations of any size, and can make an immense difference by driving in customers and building your positive reputation online.

The problem is, the vast majority are simply not equipped to even identify building crises, much less take the steps necessary to cope with and mitigate the damage that can result.

That's where we come in.

Bernstein Crisis Management is now offering crisis management training for social media managers, both independent and in-house, as well as social media firms.

For an overview of our services, estimates, or more information, contact erik@bernsteincrisismanagement.com


About Us



Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.

Write to Jonathan at:

Erik Bernstein is vice president of Bernstein Crisis Management. Working in crisis management since 2009, Erik has watched the internet and social media change the field. Today, he brings that experience to bear assisting clients to protect and grow their reputations using tactics based on real-world knowledge and experience.

Write to Erik at:




Legal Disclaimer (aka the small print)

All information contained herein is obtained by Jonathan Bernstein from sources believed by Jonathan Bernstein to be accurate and reliable.

Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.

Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.

Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages.

A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.

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