Too many orgs today sink their own crisis prevention efforts with some wrong-way thinking.
Sharing this month's most popular content and crisis management insights.
Volume XXII | June 1, 2021
Just A Thought...
“True prevention is not waiting for bad things to happen, it's preventing things from happening in the first place.”
— Don McPherson, former NFL/CFL pro, commentator, and social activist
From The Editor
Is Stinkin' Thinkin' Sabotaging Your Crisis Prevention Efforts?
I had no sooner written one of our two featured blog posts, “Practicing Restraint of Pen, Tongue and Send Button,” when the University of South Carolina’s president, Retired Army Lt. Gen Caslen – a former Westpoint commandant! – was publicly outed for having plagiarized a key part of his 2021 commencement speech.
General Caslen’s lack of restraint was so evident that the blog entitled “Premeditated Stupidity” practically wrote itself.
Both of these blog posts emphasize how preventable most crises are, because many develop from the thoughtless, careless, often ego-driven behavior of people lacking the common sense and/or sense of ethics needed to stay out of trouble. The kind of thinking that results in lack of vulnerability assessment, planning and training designed to mitigate and even prevent crises. The kind of thinking that leads to organizational spokespersons being self-appointed. The kind of thinking which concludes “crisis preparedness is an expense” versus “crisis preparedness is an investment with a very high return.”
We call that “stinkin’ thinkin’.”
Jonathan Bernstein Founder & Chairman, Bernstein Crisis Management Inc. [email protected]
The Latest From Bernstein Crisis Management
Practicing Restraint of Pen, Tongue and Send
Actively thinking about the things you plan to say, write, or mail BEFORE you do so is easiest - yet most overlooked - ways to ensure you avoid more crises than you start.[Read More]
Premeditated Stupidity Causing Crisis
Knowing they're doing something wrong and doing it anyways has led to uncountable numbers of crises that should have been prevented. Don't become the next offender. [Read More]
Want to Learn More About Crisis Management Services? Our Experts Are Ready To Help
We offer a free no-obligation consultation to anyone who would like to discuss their needs or learn more about how BCM's four phases of crisis management - planning, training, simulation and response - can better protect their organization in a world where the outrage machine makes headlines every day.
Bernstein Crisis Management is a specialized firm dedicated, since January 1994, to providing rapid, highly effective strategies for preventing and managing crisis situations that harm people, property, business continuity, reputation and the financial bottom line. We guide our clients through every step of the crisis management process, from preparation to response, and are available 24/7 for assistance. Our more than 30 years of experience assisting clients worldwide makes us an absolute authority on preventing and responding to crisis situations.
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By exclusively focusing on the full spectrum of services needed to prevent and/or mitigate crisis situations, we set ourselves apart from the competition. Company founder Jonathan Bernstein started the first international email newsletter on the topic of crisis management, which now reaches readers in 75 countries, and his article, “The 10 Steps of Crisis Communications” has received some 400,000 mentions online and has been reprinted in more than 20 languages. Our experts are also regular sources for popular media outlets such as The Wall Street Journal, Forbes, Entrepreneur, CNN, BBC and CGTN, and have been published in hundreds of articles.
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