As crises continue to pile up in 2020, how do you let everyone know what's happening, and that your organization is okay?
Sharing this month's most popular content and crisis management insights you won't want to miss out on.
Volume XXI | September 2, 2020
Just a Thought...
"And there's still a lot of faith, warmth, and trust When we keep on keeping on"
— Curtis Mayfield, Musician, "Keep On Keeping On"
From the Editor
Keep On Talkin' About Keepin On
As we head into the last days of Q3 2020 the year shows no signs of slowing down. With months of experience under their belts, organizations that invested in preparedness and practice early on are becoming quite used to operating under 'COVID law' with its increased operational limitations. For them, the challenge has become one of, "How do we sustain this, possibly for many more months, until we can begin to return to normalcy?"
And, while there's no doubt as to the importance of continuing to put product in front of potential buyers, we're seeing a trend of organizations out there forgetting what may be the most important piece of 'Keepin On' during an extended crisis event, namely letting people know things are still OK!
Just look at your own workforce. Most folk have been incredibly adaptive, and work is getting done in droves even if we're all dealing with the occasional exuberant child or proudly vocal dog in the background, but make no bones about it, people are stressed out.
Same for your customers, clients, and business partners. Many organizations have found ways to make things work, but for others there has been no option but to limit services or even shutter doors for good, leaving plenty of room for worry among those who rely on you being open day-to-day.
Now let me ask you — when was the last time you sent out a message with these vital audiences sharing that you're okay, that your plans are holding strong, and that you have trust in your team to carry things forward? It may seem simple, but it's a crisis prevention measure that's worth far more than the time investment it requires.
If there's an essential fact you want people to remember you need to keep putting it in front of them or the brain will naturally let it slide on out. Let people know you're keepin on, keep it up, and you'll be better positioned to maintain the level of "faith, warmth, and trust" that will carry you through any crisis situation.
What is Crisis Management and Why Do We Need A Plan?
Crisis management is defined as the process undertaken by any organization to prevent, prepare for, and respond to events that threaten to harm people or property, seriously interrupt operations, damage reputation, or impact the bottom line.
Crises cost you money, hurt productivity, and can easily threaten the long-term health of your business, especially if you aren’t ready! What are the stages of crisis management and how do we plan for each? [Read More]
Guest Post: Avoiding the Legal Response Syndrome
Regardless of the category of crisis, there’s a good reason why legal advice is important in crisis management, namely that just about every crisis has a distinct legal component.
At the same time, just about no crisis or potential crisis is ever solely about legal matters.
Failure to understand that leads to what our guest author calls "Legal Response Syndrome", and it can be a problem. [Read More]
Want to Learn More About Crisis Management Services? Our Experts Are Ready To Help
We offer a free no-obligation consultation to anyone who would like to discuss their needs or learn more about how BCM's four phases of crisis management - planning, training, simulation and response - can better protect their organization in a world where the outrage machine makes headlines every day.
Bernstein Crisis Management is a specialized firm dedicated, since January 1994, to providing rapid, highly effective strategies for preventing and managing crisis situations that harm people, property, business continuity, reputation and the financial bottom line. We guide our clients through every step of the crisis management process, from preparation to response, and are available 24/7 for assistance. Our more than 30 years of experience assisting clients worldwide makes us an absolute authority on preventing and responding to crisis situations.
Unlike most public relations firms that only offer crisis management as a side practice, we’re specialists.
By exclusively focusing on the full spectrum of services needed to prevent and/or mitigate crisis situations, we set ourselves apart from the competition. Company founder Jonathan Bernstein started the first international email newsletter on the topic of crisis management, which now reaches readers in 75 countries, and his article, “The 10 Steps of Crisis Communications” has received some 400,000 mentions online and has been reprinted in more than 20 languages. Our experts are also regular sources for popular media outlets such as The Wall Street Journal, Forbes, Entrepreneur, CNN, BBC and CGTN, and have been published in hundreds of articles.
To meet the Bernstein Crisis Management team, click here.
All information contained herein is obtained from sources believed to be accurate and reliable.
Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Erik Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein and Erik Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.
Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Erik Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.
Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein has been advised of the possibility of such damages.
A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.
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