Did you know?
• 85% of customers use the Internet to research before making a decision to do business with a particular company
• Eight of 10 Internet users in the US say that negative information read online made them change their mind about a purchasing decision
• 74% of consumers depend on social media to guide their purchases
• According to a study by the world Economic Forum, on average, more than 25% of a company’s market value is directly attributable to its reputation