Tay AI, or Why Interactive Content is a Crisis Minefield

Erik Bernstein crisis management Leave a Comment

Predict misuse before your launch or pay with reputation after the fact Microsoft’s Tay AI was supposed to be a cute publicity tool and experiment in one. “Tay” was supposed to communicate with users via Twitter, Kik, and GroupMe in the voice of a teenage girl, using AI learning to …

5 Common Workplace Safety Hazards

Erik Bernstein workplace crisis Leave a Comment

Ignoring these workplace dangers could cost you Accidents in the workplace are a threat to your organization. They cost you in a number of ways, from direct cash payouts to lost productivity, damaged files, and more. Yet, when we conduct vulnerability audit walkthoughs, we typically spot several hazards within minutes of …

Managing Your Online Reputation in 2016

Erik Bernstein internet reputation management, online reputation management Leave a Comment

Looking at a common cause of personal crisis Over the past several years we’ve seen a massive increase in clients seeking to resolve not major corporate reputation threats, but those to their own reputations. Although these threats come from a variety of sources, the overwhelming majority are a result of …

Forever 21 Left Apologizing for Inappropriate T-Shirt

Erik Bernstein crisis management Leave a Comment

Honest mistake or trolling for media coverage? It may seem obvious that a t-shirt emblazoned with the message, “Don’t say maybe if you want to say no.” is a major no-no, especially with heightened sensitivity to the issue of consent that’s risen across the nation. Yet, supposedly, this very shirt …

Chipotle Needs to Worry About Procedure Before PR

Erik Bernstein crisis management Leave a Comment

Chipotle has brought on a new PR firm to help it navigate its way out of its foodborne illness crisis, but until it hammers out apparent issues with procedure in its locations around the country no amount of effort will lead to a recovery. When a Chipotle in Billerica, Mass. …

MLB Waiting Until Someone Dies to Get Proactive

Erik Bernstein crisis management, sports crisis management Leave a Comment

An easily preventable crisis…but will it be prevented? As spring training games get underway Major League Baseball is once again neglecting the very real possibility of a fan being bludgeoned to death by a flying bat. There was much discussion regarding the issue after a fan was struck, receiving life-threatening injuries, …

Shocking Power Grid Hack Raises Crisis Management Concerns

Erik Bernstein crisis management, cybersecurity Leave a Comment

Attack in the Ukraine raises serious questions about U.S. security The cyberattack that caused blackouts for hundreds of thousands of Ukranians in December is raising serious crisis management concerns here in the States. CNN’s Evan Perez reports: A U.S. official close to the investigation said the power outage was caused …

3 Crisis Management Predictions for 2016

Erik Bernstein crisis management Leave a Comment

Looking to the future The field of crisis management is constantly changing. Whether it’s the technologies we use, the tactics we employ, the audiences we communicate with, or who makes use of our services, even the most experienced find themselves looking toward the future and wondering, “What’s next?”. Awareness of …

Guest Post: Workplace Data Security and Crisis Management

Erik Bernstein information security Leave a Comment

[Editor’s note: This post comes to us courtesy of the University of Alabama at Birmingham’s Collat School of Business. If you have content you think would be a good fit for our blogs, email erik@bernsteincrisismanagement.com] Steering clear of common workplace security pitfalls While data security is an increasingly crucial part …

3 Questions to Help Steer You Clear of Social Media Blunders

Erik Bernstein social media crisis management 2 Comments

Quick tips to save you from cringe-inducing mistakes Looking at lists like ClickZ’s “10 most cringeworthy social media” is painful. Not only because of the harm these organizations inflict on themselves, but also because so many of the mistakes are quite easy to avoid. Although the possibility of being completely …

Guest Post: How to Test Your Online Security

Erik Bernstein information security Leave a Comment

[Editor’s note: This guest post comes to us courtesy of tech enthusiast and blogger Cassie Phillips. Thanks Cassie!] Tips to help you see just how secure your ‘net use really is Have you ever wondered just how secure your internet usage really is? Are you truly secure, or are there perhaps …

More Giveaways from Bernstein Crisis Management

Erik Bernstein crisis management 2 Comments

Sharing valuable lessons with the community As announced recently, we decided to start giving away the formerly $10 PDF version of Jonathan Bernstein’s media training manual, Keeping the Wolves at Bay. Now, from Bernstein Crisis Management’s Home Page, you can choose to download the media training manual or any of these …

When Operational Decisions Seriously Affect Your People

Erik Bernstein crisis communications Leave a Comment

One of the most difficult situations in crisis management Sometimes, operational concerns mean difficult decisions have to be made. Layoffs may be the case to demonstrate this. No matter how necessary cutting numbers from your workforce may be, the personal impact on the lives of those who have served your company makes …

Is it Time to Invest in Online Reputation Management?

Erik Bernstein online reputation management Leave a Comment

With reputation translating into serious bucks you can’t afford to let yours slip Online reputation can make or break an organization today. Studies show Yelp rankings alone can raise revenue 5-9% for each one-star increase in rating, meaning helping to nurture and grow your reputation has a direct translation to making …