Progressive’s #Crisisfail

Posted on: 15, Aug 12

Erik Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, online reputation management, Progressive, public relations, social media Leave a Comment

Don’t let lawyers control your crisis management Progressive has made a fortune branding itself as the “everyman” of the insurance world with its kitschy commercials, but a major crisis management failure has caused the brand harm it could have avoided. At the heart of the controversy is a Tumblr created …