While using holidays to market can be tempting, it's important to step carefully unless you want to become the next embarrassing headline.
Sharing this month's most popular content and crisis management insights you won't want to miss out on.
Volume XX | July 3, 2019
Just a Thought...
"Not having crisis management planning and training for your organization is like using a cheap padlock to protect your most cherished physical possessions."
— Jonathan Bernstein
From the Editor
Don't Be The First #Fail On The 4th
As we look forward to celebrating our nation with family, friends, food and fireworks I'd like to put a thought into the minds of you, the readers. We know that many of you continue to be crisis managers within your organizations (as we so often say, "whether it's in your job description or not"), and today may be the final opportunity before the office clears out to have a last-minute chat about what any marketing for the 4th looks like.
With competition to grab public attention amid the clutter that is the online and social marketing at an all-time high, and reporters salivating over finding the next big "OOPS!" moment to spark a deluge of outrage you simply can't afford, it's more important than ever to look over any public messaging connected to holiday events with a fine-toothed comb. While American Apparel's 2017 4th of July tweet #fail wherein an image of the 1986 Challenger space shuttle explosion was shared as a a patriotic celebration - likely by some poor Millennial who was a toddler at the time - still holds the trophy for absolute worst Independence Day-related social media post, there are bound to be some unaware they're headed for a spectacular flop with whatever's scheduled to go out first thing tomorrow.
Take those last few moments to double, no, TRIPLE-check that you won't be waking up to angry audiences tomorrow and then go enjoy the holiday.
When A Sudden Event Threatens Your Company, Step Up Like Wag
What do you do when your young, successful, and growing company runs into a crisis that will inform the future of the business? If you're Wag you step up your game and ensure the trust of your core audience continues to grow. [Read More]
Crisis Management Case Study: Exploding Fireplace Recall
How did we help a client who was facing a serious product recall - so serious that the product in question was actually exploding in warehouses and homes around the country? Enjoy a real-life (disguised) case study from the BCM files. [Read More]
Want to Learn More About Crisis Management Services? Our Experts Are Ready To Help
We offer a free no-obligation consultation to anyone who would like to discuss their needs or learn more about how BCM's four phases of crisis management - planning, training, simulation and response - can better protect their organization in a world where the outrage machine makes headlines every day.
Bernstein Crisis Management is a specialized firm dedicated to providing holistic strategies for managing crisis situations. We guide our clients through every step of the crisis management process, from preparation to response, and are available 24/7 for assistance. Unlike most public relations firms that only offer crisis management as a side practice, we’re specialists. By exclusively focusing on the full spectrum of services needed to prevent and/or mitigate crisis situations, we set ourselves apart from the competition. Company president Jonathan Bernstein started the first international email newsletter on the topic of crisis management (the one you're reading right now!), which now reaches readers in 75 countries, and his article, “The 10 Steps of Crisis Communications” has received some 400,000 mentions online, been reprinted in more than 20 languages, and positioned Bernstein Crisis Management as a thought leader in the field. Our experts are also regular contributors to popular media outlets such as The Wall Street Journal, Forbes, Entrepreneur, and CNN as a trusted resource, and have been published in hundreds of articles sharing their knowledge.
To meet more of the Bernstein Crisis Management team, click here.
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