The Internet Newsletter about Crisis Management
Editor: Jonathan Bernstein
"For Those Who Are Crisis Managers,
Whether They Want to be or Not"
© 2010 Jonathan Bernstein
|Volume XI, Number 03||February 11, 2010
JUST A THOUGHT
The better your reputation, the worse the online
gossip when you stumble.
FROM THE EDITOR
A short issue this time, with an article by my long-time professional associate and friend, Jackie Lynn, providing some tips on Controlling Workplace Rumors.
As always, if you like what you see -- please, share it with others and tell them to subscribe!
My best to all,
CONTROLLING WORKPLACE RUMORS
By Jacquelyn Lynn
The spread of misinformation can often be more damaging to a company than any real crisis. This is especially important in smaller organizations, where workplace rumors can cause enough concern and insecurity that morale and productivity suffers, and your best employees may decide they'd be better off working elsewhere. Rumors may even be passed along to customers and competitors, damaging your position in the marketplace. Your best approach is to be proactive.
Use the following tips to stop rumors before they start:
- What employees are not told, they invent, so tell them what's going on before their imaginations take over.
- Honesty acts on a rumor like water acts on a fire. You can slash the grapevine back with the truth-even if the truth is not always good news.
- If things are changing, keep the workforce informed at every stage. This will help employees feel like an important part of the process and avoid panic.
- Avoid closed doors. They're a sure sign that secrets are being told.
- The best way to communicate news is to hold clear, direct, face-to-face team briefings, where questions can be asked and answered. It may be tempting to hide behind memos and e-mails, but these should be used in addition to face-to-face meetings, not in lieu of them.
- Encourage questions. Employees who are comfortable asking questions will be more likely to get the real story before they spread any rumors.
Jacquelyn Lynn is the managing editor of Flashpoints, a comprehensive information resource for business owners and managers. For your free subscription to the Flashpoints newsletter and a free copy of The Mindset of High Achievers, visit The Flashpoints website.
(aka blatant self-promotion)
What has 80 pages of hard-hitting, entertaining and easy-to-read guidance on how to deal with both traditional and online media during times of crisis? The answer is the soon-to-be-published Keeping the Wolves at Bay - Media Training.
This isn't merely an update of Jonathan Bernstein's well-known Keeping the Wolves at Bay: A Media Training Manual, which was delivered as a black and white, ring-bound, card-stock document, but is actually a dramatic improvement over the previous publication, both in content and in look. Keeping the Wolves at Bay - Media Training is a four-color, perfect-bound, 8x10 book. The price, however, will be the same: $25 per hard copy; $10 per PDF copy.
Here's a couple of teaser reviews for you:
When you get well
known for what you do, the media will want to interview you, which is a good
way to get your message out or alternatively, to look really bad. You need to
be prepared for interviewers who might tell your story straight -- or who might
do the opposite. I've found that Jonathan Bernstein's book and training are
real-life preparation for whatever can happen, and they've helped me get the
real stuff out there, and helped keep me out of trouble!
Craig Newmark - Founder, craigslist
Even if you think
you'll never, ever be interviewed by the media, buy this book and read it cover
to cover. It isn't a substitute for media training. But it will give you the
tools and confidence to go head to head -- and possibly even defang -- rabid reporters,
blood-thirsty bloggers and social networking buffoons who are out to besmirch
your good name.
Joan Stewart, The Publicity Hound
Individual sales will be announced soon, but organizations interested in deeply discounted quantity purchases for internal use and/or as premiums to give to important business contacts should contact firstname.lastname@example.org.
Current titles remain on sale at the Crisis Manager Bookstore
Want To Blog
And Tweet About
Your Organization But Don't Have Time?
Missing out on all the promotional and SEO
advantages of doing so? Hire someone to be your voice...like Erik Bernstein,
aka "Son of Crisis Manager."
GUEST AUTHORS are very welcome
to submit material for "Crisis Manager." There is no fee paid, but most
guest authors have reported receiving business inquiries as a result of
appearing in this publication. Case histories, experience-based
lessons, commentary on current news events and editorial opinion are
all eligible for consideration. Submission is not a guarantee of
ABOUT THE EDITOR & PUBLISHER
Jonathan Bernstein is president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7
access to crisis response professionals. The agency engages in the full
spectrum of crisis management services: crisis prevention, response,
planning & training. He has been in the public relations field
since 1982, following five-year stints in both military intelligence
and investigative reporting. Write to email@example.com.
information contained herein is obtained by Jonathan Bernstein from sources
believed by Jonathan Bernstein to be accurate and reliable.
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