© 2001 Jonathan Bernstein
PUT CRISIS MESSAGES ON YOUR WEB SITES
Editor's Note: With the country and the world in crisis, I'm going to continue to release unscheduled bulletins and special announcements in between regular issues if I believe "Crisis Manager" readers would benefit from such urgent communications. The advice below results from my noting a significant lack of response on numerous organizations' websites.
If you have a website, it should now feature some compassionate message -- on the home page -- related to the terrorists attacks.
Elements of the message can include:
- Empathy for the feelings of your site's visitors.
- Links to one or more of the charities helping victims.
- If your company has its own relief effort, information about that.
- If you have lost employees or employees' relatives in the attacks, a message of mourning.
- A statement of commitment to not let terrorism prevent you from fulfilling your mission.
In the absence of such communication, visitors might conclude that:
- You're uncaring.
- You don't think the crisis will affect you at all.
- You're in a state of shock and immobilized.
If you would like a second opinion on your website's crisis message, feel free to call or write. No charge.
(Have a newsletter and/or website and want to exchange links? Let's talk about it! Write to email@example.com.)
These sites have proven valuable to my business and may do the same for yours.
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