What is a crisis?

Any situation that is threatening or could threaten to harm people or property,
seriously interrupt operations, damage reputation and/or negatively impact the bottom line.

Crisis Prevention / Response / Planning

We have responded to situations around the globe and are available to provide assistance in-person, by phone, by webcam, or by other electronic means. And if your crisis is online, we have been pioneers and innovators in the area of online reputation management.

Crisis Management Training / Presentations

We have provided a wide array of training, from one-hour presentations to multi-day workshops, from media training through crisis simulations. We are crisis management experts who can teach anywhere in the world.

Crisis Management Education

Browse our 400+ articles, sign up for the free Crisis Manager newsletter, or check out the training and educational materials in the Crisis Manager Bookstore (which have often been resold in collegiate bookstores or used by public relations professionals to train their clients.

Get feedback from some of the top experts in the field of public relations before you launch that new campaign or post the latest tweet. We’ll tell you what you need to know, before it’s too late.

Free Crisis Management Publications

We offer some helpful free resources for your own education or to educate others as long as you change none of their contents and do not charge others for the information we offer in these downloads.

Keeping the Wolves at Bay: Media Training

Crisis Communications Preparedness Checklist

30 Lessons from 30 Years of Crisis Management

Public Affairs Preparedness Checklist

From the BCM Blog

The Bernstein Crisis Management Blog features 2-3 new posts weekly about right-way and wrong-way examples of crises in the news, best practices and interesting research results. We also manage a second blog, with original material, at the Free Management library, and aggregate the posts from both blogs monthly in our free Crisis Manager newsletter.