Navigating Unpopular Changes: When Politics Harm Your Reputation By: Michelle Sinning, APR Recent policy shifts and evolving federal priorities under the Trump administration have required businesses to adapt in unexpected ways—and unfortunately, for some of these companies, politics are indeed harming their reputations. Whether it’s due to direct pressure from …
The First Line of Defense: Customer Service as a Crisis Prevention Tool By Michelle Sinning, APR In an age where reputations can rise and fall in a single tweet, customer service isn’t just about resolving problems—it’s about preventing a crisis. Too often, companies treat customer service as the final step …
The Joke’s on Whom? Navigating Humor in Crisis Management By Ella Kate Baker Introduction by Jonathan Bernstein When Ella Baker from The University of Alabama’s College of Communication and Information Sciences contacted me about being interviewed for this Platform Magazine article, my first response to her was “Wow, what a great story angle!” …
Inflation, Job Anxiety, and Grievance: A Recipe for Civil Unrest in 2025 By Oscar Villanueva, TAL Global Economic fears and eroding trust in institutions are creating a volatile mix that threatens global stability. Inflation, shifting job markets, and widespread misinformation are fueling grievances. This will almost certainly lead to civil …
Plan ahead to avoid free-falling panic By Jon Harmon Imagine a tree trimmer working high above the ground, suspended in a safety harness. Before she makes the first cut with her light-weight chain saw, she surveys the limbs below, and the ground even further below. She makes a quick plan …
Ostriches don’t hide their heads in the sand. Neither should you. By Jon Harmon We’ve all heard the myth that ostriches bury their heads in the sand to avoid danger, imagining that their whole bodies are hidden. (They don’t really do this.) It’s a laughable concept. Yet, this is precisely …
From WTF to WTAF: Navigating the New Normal by Jonathan Bernstein In the past year, it seems our entire nation has crossed the line from WTF to WTAF. For the uninitiated, the “A” in WTAF stands for “Actual.” It’s a term that conveys a level of disbelief and astonishment beyond …
Preparing for the 2024 Elections: It’s Not Too Late By Susan Brown With less than 90 days until the U.S. elections, the clock is ticking for companies to brace themselves for what will be a chaotic period. The electoral landscape is volatile and unpredictable, with far-reaching implications for business operations, …
How to repair your Google search results and reclaim your online reputation By Anthony Will Online reputation is a brand’s most valuable asset today. How it appears – whether positive or negative – is of equal significance. A favorable online reputation can open doors of opportunity, while a detrimental one …
Crisis management for businesses is getting more and more difficult thanks to the trend of employees becoming more and more aggressive as activists, as described in a recent Wall St. Journal article quoting Bernstein Crisis Management founder Jonathan Bernstein.
Mastering media interviews requires thorough preparation and a strategic approach. When all eyes are on your organization, ensuring the effectiveness of communications during these often-tense interactions is key to achieving your goals.
Delves into the synergy between traditional PR and crisis management. Explore how foundational communication strategies from PR strengthen crisis responses, ensuring organizations navigate complexities with resilience and maintain a positive reputation in today’s fast-paced, digitally dominated landscape.
Strategic communications crucially align messaging with organizational goals across PR, leadership, and crisis management for brand consistency and resilience.
We look at some of the basics of crisis management for businesses, emphasizing building resilience, safeguarding your brand’s reputation, and driving sustainable growth through comprehensive planning and strategic response, equipping you to thrive in the face of adversity.
Unlock the power of crisis management training: Prepare your organization with strategies to prevent, address, and rebound from crises, ensuring operational stability.
