Like it or not, when someone’s represented your company publicly for many years that association sticks around after they retire. That’s a lesson Starbucks is learning the hard way after former CEO and chairman Howard Schultz announced that he …
The 3 Most Important Things to Do When A Crisis Hits
Posted on: 23, Jan 19
When you run into a situation that threatens to disrupt operations, reputation, and your bottom line, a brand-new “To Do Now!” list snaps into existence with alarming speed. Over our decades of experience working with clients in nearly every …
Crying Wolf Pt. 3 – How to Prevent the Situation from Spiraling into a Crisis
Posted on: 16, Jan 19
[Editor’s note: This compelling blog series comes to us from international crisis management expert and Bernstein Crisis team member Tim Scerba.] How to Prevent the Situation from Spiraling into a Crisis Once a situation exists that has the potential …
Crying Wolf Pt. 2 – The Elements of a Crisis
Posted on: 13, Jan 19
[Editor’s note: This compelling blog series comes to us from international crisis management expert and Bernstein Crisis team member Tim Scerba.] The Elements of a Crisis A key part of crisis preparedness and issues management planning is remembering that …
Crying Wolf Pt. 1 – When a Crisis Really Isn’t
Posted on: 10, Jan 19
[Editor’s note: This compelling blog series comes to us from international crisis management expert and Bernstein Crisis team member Tim Scerba.] When a Crisis Really Isn’t In Aesop’s famous tale, The Boy Who Cried Wolf, a shepherd boy convinces …
[Guest Post] Outlook 2019: Toward An Active, Accountable Apology
Posted on: 04, Jan 19
[Editor’s note: The following article by Chris Lukach was originally published in the Philly Ad News January edition. It shares an interesting account of a problem many crisis management pros encounter, along with a much-needed wakeup call for communicators …
3 Hot Takes On Crisis Management PR in 2019
Posted on: 04, Jan 19
As we step firmly into 2019 I thought I’d sit down for a few hot takes on the top crisis management issues of the coming year. Here are three that have been top of mind: “Trickle down” from national …
Oh The Irony…YouTube’s Own Video Becomes Most Disliked Ever
Posted on: 14, Dec 18
Is this a wake-up call for YouTube about expectations and reputation? It only took one week for YouTube Rewind 2018 to become the most disliked video of all time, at the time of this writing now carrying a staggering 14 …
Can You UnGoogle Me?
Posted on: 02, Dec 18
We hope you enjoy this reprint of a recent editorial from Crisis Manager, the award-winning crisis management newsletter. When a caller asked, “Can you unGoogle me?”, I have to admit it took me a second to respond. Though I chuckled …
Crisis Management Case Study: Middle-School Principal/Sex Offender
Posted on: 28, Nov 18
Though identifying details including names and locations have been changed, the following is a real-life case study based on Bernstein Crisis Management client experiences. The Crisis St. Mary’s Christian Middle School, located in a Boston suburb served a co-ed …
Crisis Management Case Study: Fast Food Contaminated With E.coli
Posted on: 28, Nov 18
Though identifying details including names and locations have been changed, the following is a real-life case study based on Bernstein Crisis Management client experiences. The Crisis “We have traced the probable source of E. Coli that is sickening people …
3 Tips on Public Speaking from the Experts
Posted on: 20, Nov 18
Improving your ability to deliver the often-intimidating media interview or public statement According to Psychology Today, people are more afraid of public speaking than death. I see you nodding your heads out there, and to be honest when I first …
What Do You Do When The Media Goes Too Far?
Posted on: 15, Nov 18
This article, written by Bernstein Crisis Management president Jonathan Bernstein, has only grown in relevance since it was written. More often than not when we’re assisting clients with breaking crisis response there are reporters involved, and a worrying percentage of …
Crisis Management Quotables…on Connecting From The Heart
Posted on: 01, Nov 18
At the core of every message we create for crisis situations are our Three C’s of Credibility – Confidence, Competence, and Compassion. Without displaying these three items any crisis communication is bound to fall flat, and for the most part …
How Do Celebrities Like Kanye West Survive Controversy?
Posted on: 25, Oct 18
Celebrity controversy is constantly in the news, but why is it some public figures take more lasting damage than others? Celebrity controversy seems to drive the internet today. Why, though, are some reputations seemingly bulletproof while others are practically obliterated …